The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track does not support, but rather undermines, consumer privacy. The point of DNT is to empower customers to understand what personal information is being collected about them and to control how that personal information is subsequently used. This is built into the name itself; the regulation is intended to allow a consumer who does not want to be tracked by companies to click a button on her browser that says "Do Not Track." But the proposed specification does not give consumers that control, and that is unfair and deceptive.The DNT proposal from the W3C does not actually stop personal information from being collected and used. In fact, the companies that collect the most data and the most sensitive data -- Facebook, Google, AOL, Yahoo and Amazon -- will, under the proposed standards, be allowed to continue collecting massive amounts of personal information about their users, even those... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-25 00:00:00 UTC ]
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It's election time again. On March 7, Los Angeles voters will cast ballots for their mayor. Eric Garcetti is running for reelection, and he has 10 challengers. Want to know a little bit more about the candidates? We asked invited the candidates in for an interview and to make a short Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-03 00:00:00 UTC ]
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Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Eason is on track to retain its profitability this year, with single-digit revenue growth, its c.e.o. Conor Whelan has told The Bookseller on the eve of the all-important Christmas bookselling season. However, the chain’s chief also warned of the potential impact Brexit could have on the... Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget
[ Engadget | 2016-11-11 00:00:00 UTC ]
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At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at Advertising Age
[ Advertising Age | 2016-10-24 00:00:00 UTC ]
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[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
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After reiterating its position on biblical sexuality, the college campus ministry InterVarsity Christian Fellowship/USA, including its publishing arm InterVarsity Press, is asking staff members to agree with its opposition to gay marriage or face “involuntary termination.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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Paula Hawkins's 'The Girl on the Train' keeps up its wild ride at #1 in the wake of the release of the film adaptation on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget
[ Engadget | 2016-10-11 00:00:00 UTC ]
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The new Book Industry Study Group executive director Brian O’Leary said the body’s board would be presented with a new “game plan” in six weeks’ time which would “set standards for both the US and the UK” and other global partners. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Paula Hawkins and Jojo Moyes once again dominate the upper echelons of the Weekly E-Book Ranking with The Girl on the Train and Moyes’ After You respectively. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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International publishing rights agent Stephanie Barrouillet of Tel Aviv describes the effects of a short-lived fixed-price law, just repealed by Israel. The post Israel’s Short-Lived Fixed-Price Book Law: A Rights Agent’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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After a slow start to the fiscal year, Riggio, who returned as Barnes & Noble's CEO after last month's ouster of Ron Boire, has plans to improve the bookseller's bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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A platform on which children's can borrow and read ebooks, BookBites integrates visual elements and tracking tools to encourage reading and book discovery. The post Ebook Lending Startup BookBites Tracks Children’s Reading Progress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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Brussels hasn't always looked kindly on the use of things like online behavioral advertising, and the revised General Data Protection Regulations reflect that. But there are other debates now raging concerning the ePrivacy Directive, and the fallout for both publishers, advertisers, and... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Random House) just keeps on rolling. The number one audio download title in June has racked up three consecutive months at the top, and four overall, after originally cresting the chart in July 2015. The audio download chart’s followers will recall that The... Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Frank Herbert on his Boeing, Stephen King on his Wang, and Philip Roth worrying that writing would become too easy … Matthew Kirschenbaum’s account of literature in the digital ageIn a photograph taken in his high-tech home office at 29 Merrick Square, London, in 1968, thriller writer Len... Continue reading at The Guardian
[ The Guardian | 2016-06-30 00:00:00 UTC ]
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Declaring that 'the current copyright framework is unfit for the digital age,' the chief of the Europe's research libraries organization speaks out against "neighboring rights,' related rights, for publishers. The post European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
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You might have a few extra dollars to spend on Amazon this week, all courtesy of Apple. On Tuesday, Amazon started issuing refunds as part of Apple’s price-fixing settlement. If you purchased a qualifying ebook from Amazon, you will be automatically receiving credits in your account. All you... Continue reading at PC World
[ PC World | 2016-06-22 00:00:00 UTC ]
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