Why We Oppose Do Not Track and How to Fix It

The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint, the chief executive of the Online Publishers Association, recently published an article that criticized the growing efforts on behalf of data-driven companies like Turn to stop DNT. Kint was right about one thing: We absolutely do oppose DNT. Here's why -- and why you should, too.First, Do Not Track does not support, but rather undermines, consumer privacy. The point of DNT is to empower customers to understand what personal information is being collected about them and to control how that personal information is subsequently used. This is built into the name itself; the regulation is intended to allow a consumer who does not want to be tracked by companies to click a button on her browser that says "Do Not Track." But the proposed specification does not give consumers that control, and that is unfair and deceptive.The DNT proposal from the W3C does not actually stop personal information from being collected and used. In fact, the companies that collect the most data and the most sensitive data -- Facebook, Google, AOL, Yahoo and Amazon -- will, under the proposed standards, be allowed to continue collecting massive amounts of personal information about their users, even those... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-25 00:00:00 UTC ]
News tagged with: #personal information

Other Publishing stories related to: 'Why We Oppose Do Not Track and How to Fix It'


Why We Oppose Do Not Track and How to Fix It

The industry conversation about data tracking and collection practices generally keeps to a dull roar, but recently, with the World Wide Web Consortium (W3C) working to push its "Do Not Track" (DNT) specification to final adoption, the volume has picked up. Adding heat but no light, Jason Kint,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal information


Fix Your Mood, Fix the World

'The Book of Moods' author Lauren Martin, says controlling one's emotional state helps others because calm is contagious. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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IPA, IFRRO, STM, IAF Oppose South Africa’s Copyright Bill

A joint statement from major international publishing bodies appeals to South Africa's National Assembly to vote down its copyright bill. The post IPA, IFRRO, STM, IAF Oppose South Africa’s Copyright Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-28 22:29:20 UTC ]
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IPA, IFFRO, STM, IAF Oppose South Africa’s Copyright Bill

A joint statement from major international publishing bodies appeals to South Africa's National Assembly to vote down its copyright bill. The post IPA, IFFRO, STM, IAF Oppose South Africa’s Copyright Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-28 22:29:20 UTC ]
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Samsung adds medication tracking to its Health app

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[ Engadget | 2023-12-20 17:40:53 UTC ]
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How to Fix Missing Covers on a Sideloaded Ebook on Kindle

Are you missing lockscreen covers for ebooks you've sideloaded onto your Kindle? Here’s how to fix them in just a few easy steps! Continue reading at Book Riot

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Court to Hear Bids by Amazon, Publishers to Dismiss Revived Price Fixing Case

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[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Chip Gaines bought Larry McMurtry’s legendary bookstore to… fix up, we hope?

After Lonesome Dove author Larry McMurtry died in 2021, his bookstore in Archer City, Texas, was turned over to the long-term store manager, Khristal Merklin. But as CNN reports, in November 2022, the deed was snapped up by Fixer Upper’s Chip Gaines. Will Gaines tear out the bookshelves and... Continue reading at Literrary Hub

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Nielsen BookData Opens BookScan Tracking in Colombia

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[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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Artists accuse Adobe of tracking their design process to power its AI

A curious setting in Adobe Photoshop’s privacy preferences has the artistic community on edge this week. A recent viral moment highlights just how nervous the artist community is about artificial intelligence (AI). It started earlier this week, when French comic book author Claire Wendling... Continue reading at Fast Company

[ Fast Company | 2023-01-06 09:45:00 UTC ]
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Amazon, Publishers Seek to Knock Out Refiled E-book Price-Fixing Suit

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[ Publishers Weekly | 2022-12-08 05:00:00 UTC ]
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Amazon, Big Five E-Book Price Fixing Suit Is Revived

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[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Tracking Global Trends Toward Secularity

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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

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[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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UK: Publishers Association Opposes Copyright Exception

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[ Publishing Perspectives | 2022-08-19 16:29:47 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Court Hears Amazon, Publisher Motions to Toss Price Fixing Conspiracy Lawsuits

In oral arguments on Wednesday, lawyers for Amazon and the Big Five publishers argued that two potential class action suits alleging a conspiracy to fix prices for both e-books and print books were "implausible" and should be dismissed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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A plan to fix the internet: Put the government in charge

Ben Tarnoff believes that on the web, the profit motive and the public good are inherently at odds. Continue reading at The Washington Post

[ The Washington Post | 2022-06-24 12:00:51 UTC ]
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Amazon promises to fix Comixology after making the service nearly unusable

Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget

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