Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above the fold,” because […] The post Why viewability suffers in ad-heavy environments appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-09-12 18:40:59 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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So here we are. In an interview published on Saturday, David Lynch told the Guardian that Donald Trump “could go down as one of the greatest presidents in history.” That fragment, stripped of context and placed in headlines and tweets, stirred outrage among many of Lynch’s fans, but it also... Continue reading at Slate
[ Slate | 2018-06-27 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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'Good public policy,' the Association of American Publishers says at BookExpo, includes "good copyright policy.' And the Authors Guild is producing a new, major survey of authors' earnings. The post At BookExpo, a Look at Copyright Issues: ‘It’s the Author Who Suffers’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-31 00:00:00 UTC ]
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The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Controversy has dogged the Association of Writers and Writing Programs (AWP) since David Fenza, its longtime executive director, was fired on March 11. While the AWP board has not offered any explanation for Fenza's termination, former AWP president Rita Dove claims she was told a hostile work... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-17 00:00:00 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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A number of trade publishers have enjoyed success at the annual D&AD Awards, and will hope to win one of the body’s coveted Pencils at a prize ceremony this evening. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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