With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Aquarius Films is producing "Fight Like A Girl", a comedy drama TV series based on the book of the same name by Australian feminist writer Clementine Ford. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 20:08:56 UTC ]
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Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
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Steve McQueen’s ground-breaking anthology series dominates, with The Crown, Normal People and I Will Destroy You also in the runningSteve McQueen’s ground-breaking five-part series Small Axe has dominated the Bafta TV nominations with 15 nods, in a year when diverse talent was recognised across... Continue reading at The Guardian
[ The Guardian | 2021-04-28 08:14:13 UTC ]
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Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Exciting adaptation news: A24 and Rhombus Media have optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being developed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-07 14:34:36 UTC ]
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You may have noticed that here at Literary Hub, we’re pretty big fans of Octavia Butler—and especially of Kindred, arguably her most famous novel. So we were very excited by the recent news that that 42-year-old book is finally getting an adaptation: FX has recently ordered a pilot, which was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 14:00:40 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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After a five-year stint, Marc Whitten — the man in charge of Fire TV, the Kindle and more — has stepped down as Amazon's VP of entertainment devices and services. News of Whitten's departure was spotted yesterday by consultant Matthew Ball o... Continue reading at Engadget
[ Engadget | 2021-02-25 17:27:36 UTC ]
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A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:24:20 UTC ]
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Actors Alison Oliver, Sasha Lane, Jemima Kirke and Joe Alwyn are to star in the TV adaptation of Sally Rooney's novel, Conversations with Friends (Faber.) Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 23:11:49 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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“Ticking Clock,” a new memoir by Ira Rosen, a former producer for the show, recounts the newsmagazine’s pathbreaking journalism and its culture of harassment and abuse. Continue reading at The New York Times
[ The New York Times | 2021-02-16 10:00:05 UTC ]
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Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
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Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
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TV rights for historian Anne Sebba’s biography of Ethel Rosenberg, the only woman in the US to be executed for a crime other than murder, have been snapped up by Miramax Films. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 12:16:20 UTC ]
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