With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 03:18:16 UTC ]
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A look at how people have engaged with “Huck Finn” and “Uncle Tom’s Cabin” over time offers a snapshot of who we were and are. Continue reading at The Washington Post
[ The Washington Post | 2020-07-03 10:00:00 UTC ]
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Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Comedian Njambi McGrath’s memoir Through the Leopard’s Gaze (Jacaranda) has been optioned by production company Expectation. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 14:48:59 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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Empty Room Productions has optioned The Blackheath Séance Parlour (Cutting Edge Press, 2019) by Alan Williams. Continue reading at The Bookseller
[ The Bookseller | 2020-06-12 01:31:08 UTC ]
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Castlefield has scooped the rights to adapt Cara Hunter's DI Fawley crime novels into a TV drama. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 08:58:00 UTC ]
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Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:06:32 UTC ]
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Black Bear Pictures has optioned Naoise Dolan's debut novel Exciting Times for television. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:51:46 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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Independent production company The Lighthouse has optioned Juno Dawson's YA trilogy. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 00:45:39 UTC ]
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[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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TV and film rights in Manda Scott's historical thriller A Treachery of Spies have sold to London-based production outfits Beaglepug Films and Enriched Media Group. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:02:51 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian
[ The Guardian | 2020-05-13 15:44:19 UTC ]
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