Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
News tagged with: #visual storytelling #driving traffic

Other Publishing stories related to: 'Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day'


The Casual Vacancy cover revealed

Little, Brown has released the cover for J K Rowling's first adult novel, The Casual Vacancy... Continue reading at The Bookseller

[ The Bookseller | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech


SmartMoney magazine goes online-only

Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at Crains New York

[ Crains New York | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial positions #joint venture #50% stake #print publishers #ad buys #6% decline #audit bureau


Flipboard finally brings its magazine-like news reader to Android

Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews

[ Betanews | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news reader #kindle fire #wired magazine #usa today #american readers


SmartMoney Magazine To Fold Print Edition

After 20 years in print SmartMoney magazine will cease its print presence with the August issue and direct all of its content efforts to SmartMoney.com. At the same time the Dow Jones publication will expand its digital team (to 15) and report to the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #august issue #digital team


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation


Time Inc. relents, moves iOS magazines to Newsstand

Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget

[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps #sell subscriptions #apple takes


Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering


Hearst Magazines offloads Coast and Psychologies after seven years

Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010. Continue reading at Media Week

[ Media Week | 2012-05-29 00:00:00 UTC ]
More news stories like this |


Urbanite magazine seeks investor to expand digital platform

Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
More news stories like this |


A Fluffy Pillow of Banana-y Goodness: The Pie You Need to Serve this Memorial Day BBQ

In "United States of Pie," Adrienne Kane updates a Southern classic, banana cream pie, with a subtly salty crust and a layer of chocolate ganache. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southern classic #chocolate ganache


Los Angeles Times Shutting Down LA Magazine

The Los Angeles Times is shutting down its monthly Sunday magazine, LA. The last issue will be June 3rd and the closure comes after attempts to recast the publication through frequency reductions, management shifts and editorial change-ups. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frequency reductions


HP takes print away from town for seven days, laughs at 'print is dead' claim

With ebooks and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading... Continue reading at Engadget

[ Engadget | 2012-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guggenheim museum


Future Launches Weekly Digital Cycling Magazine

Future plc has launched a new weekly digital magazine, called Cycling News HD, to be sold through Apple’s Newsstand. The first issue is available for free, while subscriptions are priced at $.99 per week, or $42.99 per year. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc


Wired, Nat Geo Win 2012 Webby Awards for Magazine Site Category

The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet sites #mobile apps


Microsoft and Barnes & Noble Create E-Book Partnership

Coming up first: A Metro-style Nook e-reader app for Windows 8 that will be available to U.S. and international users. Continue reading at PC World

[ PC World | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international users


New Day at Archie Comics, Despite Internal Strife

Archie Comics Publications, the home of the iconic American red-headed teenager and his Riverdale High School buddies, is reshaping its longstanding brand and revitalizing its publishing program. Based in Mamaroneck, N.Y., the 70-year-old company has long been a small but successful publisher of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #archie comics #publishing program #successful publisher #publishing formats


Profile creates interactive Frankenstein app

Profile Books is re-inventing the “choose your own adventure” genre for the digital... Continue reading at The Bookseller

[ The Bookseller | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profile books


Is the Huffington Post a Newspaper?

This year’s Pulitzer Prizes, announced Monday, broke with tradition by honoring two primarily online publications, Politico and the Huffington Post. The prizes were restricted to print newspapers until 2008 and now include text-based “online news sites,” as opposed to "online news magazines" or... Continue reading at Slate

[ Slate | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prizes #huffington post #announced monday #print newspapers #radio stations #print version #online magazine


Google News Headline Error Creates Controversy For ABC Anchor

On Wednesday morning (Apr. 18), ABC News’ senior White House correspondent Jake Tapper fell victim to one of the lesser-known perils of online publishing. Filing a story on a recent Romney campaign attack on President Obama (the Romney team dug up a quote from Obama’s memoir where the President... Continue reading at AdWeek

[ AdWeek | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines