"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Bloomberg Businessweek is testing a question: How well can magazine content work on the iPhone? Magazine companies have jumped feet first into the iPad marketplace, attracted to the idea that a lean-back medium like magazines would work well in a lea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-12 00:00:00 UTC ]
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Hearst Magazines UK has launched a quarterly magazine called Good Ideas, aimed at 35- to 50-year-old women. Continue reading at Media Week
[ Media Week | 2012-04-11 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York
[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week
[ Media Week | 2012-03-30 00:00:00 UTC ]
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Imagine a newspaper that is printed on broadsheet from Tuesday through Sunday but switched to tabloid for the Monday edition. Then imagine a paper that was published seven days a week for 126 years but then had to scrap Mondays due to hard times & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-29 00:00:00 UTC ]
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Waterstones has partnered with Granta for its next magazine issue, Britain, with the chain to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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The April 2012 issue of Fast Company is now available on the iTunes Store, and it's optimized for reading on the new iPad. The image below shows how much sharper the type looks when viewed on the new iPad with the Retina display. The images are in high definition, too, rasterized at four times... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek
[ AdWeek | 2012-03-26 00:00:00 UTC ]
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As president of Hearst Magazines, David Carey devotes most of his reading time to Hearst's 20 titles. He also finds time for personal favorites from other publishers, including Hemmings Motor News (Mr. Carey is a classic-cars buff) and The New Yorker, where he served as publisher. “It's more fun... Continue reading at Crains New York
[ Crains New York | 2012-03-25 00:00:00 UTC ]
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Agent Rowan Lawton is to join Eugenie Furniss in founding a new literary agency at management... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company
[ Fast Company | 2012-03-07 00:00:00 UTC ]
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The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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Half a million children in 21 countries are joining top children's authors in events to celebrate World Book Day. Continue reading at BBC News
[ BBC News | 2012-03-01 00:00:00 UTC ]
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A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week
[ Media Week | 2012-02-29 00:00:00 UTC ]
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Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek
[ AdWeek | 2012-02-28 00:00:00 UTC ]
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