Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
News tagged with: #visual storytelling #driving traffic

Other Publishing stories related to: 'Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day'


Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green gables #book cover


AmericanStyle magazine suspends publication

Decline in advertising has caused publisher to seek buyerAmericanStyle magazine, a quarterly publication catering to consumers and producers of fine crafts, has suspended publication and is seeking a buyer, its Baltimore-based publisher announced this week. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-02-08 00:00:00 UTC ]
More news stories like this |


CREATe centre to research digital copyright

A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this |


Can Brazil Build 39 Libraries Per Day Until 2020?

Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
More news stories like this |


Top Magazine Media Deals of 2012

The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #hanley wood #fair share #digital properties


Aurum Publishing Group created

The group title under which the combined lists of Frances Lincoln, Aurum Press, Jacqui Small,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances lincoln #aurum press #jacqui small


Shafak to be LBF Author of the Day

Turkish writer Elif Shafak will be London Book Fair's Market Focus Author of the Day on... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lbf author


School libraries aim for world record on National Libraries Day

School libraries will be celebrating National Libraries Day with a Guinness World Record attempt... Continue reading at The Bookseller

[ The Bookseller | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world record #school libraries


When Creativity Takes A Wrong Turn: Lousy Book Covers

Aptly titled new Tumblr "Lousy Book Covers" collects the delightfully dubious achievements in jacket design. The book Spending Christmas With a Yeti is already at a marketplace disadvantage, what with that title, but then there’s the book cover. Oh boy, where to start. The real-life... Continue reading at Fast Company

[ Fast Company | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #book covers #chip kidd #covers featured


Industry Stocks Posted Big Gains In 2012

Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #9% increase #stock price


Newsweek unveils last print cover

Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World

[ BBC World | 2012-12-24 00:00:00 UTC ]
More news stories like this |


The Twelve Book Trade Days of Christmas

For your holiday pleasure we offer our own version of The Twelve Days of Christmas, customized for the publishing business. Enjoy and happy holidays! Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #happy holidays


Puffin Post set to close

Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller

[ The Bookseller | 2012-12-14 00:00:00 UTC ]
More news stories like this |


Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen


Is the USPS Getting Into the Magazine Newsstand Business?

All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signs point


Magazine Closures Down 50 Percent

Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine closures


Magazines ramp up publishing in 2012

Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York

[ Crains New York | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upscale men #du jour #american artist #martha stewart #transition period #advertising revenue #higher costs


HCCB searches for teen cover star

HarperCollins Children's Books is launching a new teen series with a hunt for its cover star... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #teen series


How Frankfurt is Helping to Create a Magreb Publishing Community

Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this |


Magazines Double Down On Tablet Commitment

The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. Continue reading at Folio Magazine

[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #digital editions