The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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For the week ending 4th April, it was all change in the Bookstat e-book top 10, as nine new entries rushed in. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:02:27 UTC ]
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Your local library might have closed its physical doors, but its digital holdings are still open to the public—and at all hours.Free loans on ebooks, movies, audiobooks, and magazines represent just one aspect of your library’s offerings for enrichment. Your library might also let you read... Continue reading at PC World
[ PC World | 2020-04-08 10:00:00 UTC ]
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TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday
[ Digiday | 2020-04-06 20:23:15 UTC ]
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With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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Bustle Digital Group, owner of a portfolio of digital media properties including Bustle itself, says it laid off two dozen Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:34:37 UTC ]
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As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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Dean Koontz's The Eyes of Darkness was leapfrogged by Nicola May’s The Corner Shop in Cockleberry Bay for the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 08:29:54 UTC ]
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Penguin Random House Grupo Editorial Mexico has shifted to teleworking and added new digital workflows, and is offering online classes prioritizing the sales of e-books, much for the first time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Wednesday is usually New Comic Book Day but, with everyone on lockdown due to coronavirus, this week’s selection was a little light. The main distributor, Diamond, ceased shipments both to and from its warehouse — a seemingly logical move given that... Continue reading at Engadget
[ Engadget | 2020-04-02 17:30:13 UTC ]
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The Reading Agency, Libraries Connected, Arts Council England and ASCEL have confirmed they will not be able to deliver the Summer Reading Challenge in its usual physical format this year. However, they have said a "high-quality digital offer" is in the pipeline. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 12:08:57 UTC ]
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Hay Festival will hold its first fully digital edition following the cancellation of this year's main event. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 08:47:04 UTC ]
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The real world isn’t looking so great right now, so here’s another option: escape into the Harry Potter universe for a bit with Harry Potter at Home, a digital hub for kids. Hosted at WizardingWorld.com, Harry Potter at Home has craft videos, articles, games, and more ways to engage Harry Potter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-01 15:30:29 UTC ]
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Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
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Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. The post ‘Everyone feels the pain’: Major digital publishers enact... Continue reading at Digiday
[ Digiday | 2020-03-31 04:01:00 UTC ]
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The Racing Post, the sport’s daily trade newspaper, will relaunch a digital version of its print edition from Saturday, just Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-27 22:22:30 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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The International Booker Prize is the latest prize to announce it is going digital in 2020 in wake of the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 20:18:15 UTC ]
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There will be a digital award ceremony for the Rathbones Folio Prize tonight (23rd March), after the Rathbones Folio Sessions and gala event at the British Library were cancelled owing to Covid-19. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 12:36:29 UTC ]
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Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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For the week ending 14th March, a seven-day period in which Italy went into lockdown, the UK prime minister said “many will lose loved ones” and the Premier League and professional sport in general was suspended, Dean Koontz’s The Eyes of Darkness topped the Bookstat top 10. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 18:34:33 UTC ]
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