Why the FT is tweaking its digital paywall

The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-03-02 00:00:00 UTC ]
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Frankfurt still expecting visitors as organisers reveal digital details

Frankfurt organisers have said they still expect publishers and agents from Europe to make the trip this year, as they laid out details of their virtual programme at a press briefing yesterday (14th July). Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 00:41:28 UTC ]
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Cosmo Adds Metered Paywall, Membership Program | News & Notes

Starting this month, Cosmopolitan has introduced a new paid membership program, Cosmo Unlocked, and with it, a metered paywall limiting non-members to four free articles each month. For $2 per month, members can receive unlimited access to the website, (which currently publishes about 30 new... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 15:50:42 UTC ]
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Frankfurter Buchmesse Outlines Digital Programming Details

'Frankfurt Rights' and 'Frankfurt Conference' lead programming being planned for the trade show's digital operation being outlined this month by organizers. The post Frankfurter Buchmesse Outlines Digital Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-13 13:12:17 UTC ]
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National Book Awards Makes the Move to Digital: November 18

The States' 71st National Book Awards ceremony follows other international publishing events onto the ether, as 'a beacon of hope for all who attend.' The post National Book Awards Makes the Move to Digital: November 18 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-10 17:02:00 UTC ]
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Question of how to monetise digital events hangs over festivals

A group of festival organisers have said monetising digital events needs "careful consideration" if the physical events are to survive post-pandemic life. Continue reading at The Bookseller

[ The Bookseller | 2020-07-10 05:18:43 UTC ]
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Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Nigel Slater's Toast returns in digital production

It has been a TV film, a play and now the chef's memoir has been adapted to help a local theatre. Continue reading at BBC News

[ BBC News | 2020-07-06 23:02:05 UTC ]
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Digital Bestseller Lists: the Witherspoon effect hits charts

Claire McGowan’s The Other Wife returns to the Bookstat top spot, with the Northern Irish author’s latest continuing a great run, having spent three solid months in the top 10 and earning four (non-consecutive) pole positions. Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:18:39 UTC ]
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Physical book fairs 'still needed', as events go digital

Physical book fairs are still vital for business long-term, publishers say, amid expectations that the Beijing Book Fair may be online only this year. Continue reading at The Bookseller

[ The Bookseller | 2020-06-30 17:18:56 UTC ]
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How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Sissay, Rankin and Anam to headline Bradford digital festival

Lemn Sissay, Ian Rankin and Tahmima Anam are to lead Bradford Literature Festival, as this year's digital edition releases new events on a daily basis to re-create the festival environment. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 17:10:34 UTC ]
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Mike Martoccia Named to Digital Sales/Marketing Role with APG

Mike Martoccia, who has been consulting with Adams Publishing Group since February, has been named APG’s vice president of digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-19 18:48:41 UTC ]
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Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
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This new nonprofit trains people for digital media jobs after leaving prison

Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading at Fast Company

[ Fast Company | 2020-06-18 06:00:14 UTC ]
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‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
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How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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Istanbul’s ‘Sunflower’ ITEF Goes Digital – With Translation Provided

The coronavirus pandemic pushes another literary festival into the digital realm, and Turkey's program expects to trump others as a tri-lingual event. The post Istanbul’s ‘Sunflower’ ITEF Goes Digital – With Translation Provided appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-15 04:10:08 UTC ]
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To Change How You Publish in the Digital Age, Start with a Question

Publishers considering transforming their businesses from print first or print-centric to digital first or digital-centric should begin by asking lots of people a simple question: what would you like to be able to do that you can’t do now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Moscow School of Publishing: This Year a Digital Seminar Program

This year's Moscow School of Publishing program has been delivered in a series of digital lectures and conversations from the Garage Museum. The post Moscow School of Publishing: This Year a Digital Seminar Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-03 14:33:53 UTC ]
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