Why Facebook’s fake news measures won’t stamp out imposter publishers

Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash them because of how these ads are served programmatically, and Facebook's response, partly because it's a limited test in the U.S., will only go so far to fix the problem. The post Why Facebook’s fake news measures won’t stamp out imposter publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-16 00:00:00 UTC ]
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