Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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New editions of her books, including “Things Come and Go” reveal Howland’s singular talent Continue reading at The Washington Post
[ The Washington Post | 2022-06-26 12:00:05 UTC ]
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Celebrate the The Eric Carle Museum of Picture Book Art's 20th anniversary with a whole summer of Eric Carle goodness! Continue reading at Book Riot
[ Book Riot | 2022-06-20 10:39:00 UTC ]
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After a decade of enjoying his presence, an Ohio bookstore is hosting a party to celebrate Otis the Cat's retirement. Continue reading at Book Riot
[ Book Riot | 2022-05-25 15:44:02 UTC ]
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A dream reading list for all the budding intellectuals out there — and their parents. Continue reading at The New York Times
[ The New York Times | 2022-05-07 13:46:01 UTC ]
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#classic books
As it celebrates 20 year of championing unconventional, entertaining, and high-concept titles that ignite readers’ imaginations, the team at Quirk Books talked with PW about the company's first two decades, what’s in store for the future, and what makes the Quirk brand tick. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
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Independent Bookstore Day was held this past Saturday in both the U.S. and Canada. Booksellers were delighted with the return of the annual holiday celebrating bookselling, and turnout, they agreed, was excellent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-02 04:00:00 UTC ]
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Philipott’s memoir-in-essays, “Bomb Shelter," is an insightful ode to the ups and downs of life. Nora Ephron would approve. Continue reading at The Washington Post
[ The Washington Post | 2022-04-11 11:00:03 UTC ]
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Behind Cruz were propped blown-up images of the picture book Antiracist Baby, replete with cartoon drawings of children in diapers. Continue reading at Slate
[ Slate | 2022-03-23 00:51:46 UTC ]
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Globe Pequot publisher Judith Schnell spoke to PW about the company’s longevity, what’s new across the company’s numerous imprints, and how Globe is celebrating its 75th. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Two new biographies shed light on the rich lives and work of these little-known authors. Continue reading at The Washington Post
[ The Washington Post | 2022-03-16 13:00:51 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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Khristi Lauren Adams is exploring how Black girls are on the front lines of bringing change to some of today’s most pressing social issues, including suicide prevention and anti-bullying, diversity in literature, and so much more in her new book, ‘Unbossed.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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Although he is probably better known as a poet, Langston Hughes (1902-67), a leading writer of the Harlem Renaissance, also wrote some of the finest short stories of the early twentieth century, and ‘Red-Headed Baby’ is one of his best. ‘Red-Headed Baby’ was published in Hughes’ 1934 collection... Continue reading at Interesting Literature
[ Interesting Literature | 2022-02-22 15:00:01 UTC ]
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Their books look at the upheaval and protests of recent years from different perspectives, but both are pessimistic about the future. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 13:00:14 UTC ]
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In May 2021, Penguin Random House launched a new marketing effort under the hashtag #AllWaysBlack. Over 26.3K followers and nearly a year later, the channel will expand in a number of ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Broadway actor Kristin Chenoweth explores the joys of adoption, showing kindness, and sharing love in her debut book for kids, 'What Will I Do With My Love Today?' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-26 05:00:00 UTC ]
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Authors and illustrators including Cressida Cowell, Dapo Adeola and Nathan Bryon are among those taking part in World Book Day, which is celebrating its 25th anniversary this year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 18:22:37 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-24 09:58:59 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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