Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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As an author whose own books never find their way to supermarket shelves, it’s frustrating work – but it puts food on my family’s tableOnce a rare species, celebrity authored children’s books have become stalwarts of supermarket books aisles. Perfect for a grandparent hunting a last-minute... Continue reading at The Guardian
[ The Guardian | 2022-12-16 10:41:27 UTC ]
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The star has deposed Oprah Winfrey as queen of the online literary discussion groups – and plenty more A-listers are getting in on the act. Our reporter dives under the coversEvery novel I’ve ever read as part of a book club has involved a sprint to the finish. My latest group is no different,... Continue reading at The Guardian
[ The Guardian | 2022-12-12 06:00:54 UTC ]
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The year’s autobiography big-hitters haven’t sold as well as expected, with buyers disenchanted by pricing and lack of feelgood topicsFrom actors and musicians to athletes and presenters, there are no shortage of celebrity memoirs on bookshop shelves. This year has seen new books published by a... Continue reading at The Guardian
[ The Guardian | 2022-12-09 10:52:17 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
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Tributes have flooded in for the much-loved writer, who wrote more than 40 books for children and adults including the recent Be the Change handbooksAuthor Marcus Sedgwick, who wrote more than 40 books for children and adults, has died aged 54. His literary agency RCW has confirmed his death,... Continue reading at The Guardian
[ The Guardian | 2022-11-17 13:02:14 UTC ]
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Publishers have faced criticism for producing books considered ‘an easy sell’ Chef Jamie Oliver and former Spice Girl Geri Halliwell-Horner have become the latest celebrities to announce new children’s books, with experts saying there is no sign the celebrity-authored children’s book trend will... Continue reading at The Guardian
[ The Guardian | 2022-10-21 10:05:05 UTC ]
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In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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The Mountains & Plains Independent Booksellers Association's annual gathering in Denver, renowned for being a high energy show, was an especially exuberant affair this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-03 04:00:00 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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‘She saw and felt things us ordinary mortals missed,’ her agent says of Booker prize-winning author who died on Thursday• Hilary Mantel remembered: ‘She was the queen of literature’• ‘The pen is in our hands. A happy ending is ours to write’: Hilary Mantel in her own wordsThe Booker... Continue reading at The Guardian
[ The Guardian | 2022-09-23 11:29:23 UTC ]
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Held in person for the first time since 2019, the American Christian Fiction Writers (ACFW) 2022 conference brought over 300 authors, agents, publishers, and aspiring novelists together in St. Louis, Mo. from September 8-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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His books sold nearly 9 million copies around the world with intricate and multilayered plots of crime, espionage and moral quandaries. Continue reading at The Washington Post
[ The Washington Post | 2022-09-13 23:18:42 UTC ]
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Half Price Books, a Texas-based company, has firmly established itself as the nation’s third-largest bookstore chain with 121 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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A seance precedes the happy return of an annual tradition that was suspended by the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 11:00:00 UTC ]
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July 30 is officially Paperback Book Day! It’s apparently the day that Penguin started publishing paperbacks, way back in 1935. And what a glorious day it was! Who doesn’t love paperbacks? They feel so nice in your hands! They fit so conveniently into your bag! Curious about the history behind... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 13:00:35 UTC ]
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Okay, maybe I say this every Tuesday, but I really, really mean it today: we’ve got a good book bounty this week, folks. * K-Ming Chang, Gods of Want (One World) “Relationships between women—familial, beloved, strange, imagined—dominate queer Taiwanese American Chang’s explosive and bizarre... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-12 12:00:03 UTC ]
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New editions of her books, including “Things Come and Go” reveal Howland’s singular talent Continue reading at The Washington Post
[ The Washington Post | 2022-06-26 12:00:05 UTC ]
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Celebrate the The Eric Carle Museum of Picture Book Art's 20th anniversary with a whole summer of Eric Carle goodness! Continue reading at Book Riot
[ Book Riot | 2022-06-20 10:39:00 UTC ]
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After a decade of enjoying his presence, an Ohio bookstore is hosting a party to celebrate Otis the Cat's retirement. Continue reading at Book Riot
[ Book Riot | 2022-05-25 15:44:02 UTC ]
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