Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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One of the highlights for those attending the 2023 ALA Annual Conference in Chicago will be the Chicago Public Library’s 150th anniversary festivities, which will kick off with a citywide celebration on June 10 and continue throughout the rest of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Joyfully eccentric Beat poet Nanao Sakaki would be 100 years old this year, and his idealism lives on in the Nanao Global celebration, with new editions in French and Portuguese and a slim new volume published by booksellers called 'Hi Nanao.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-05 04:00:00 UTC ]
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With its Paris Book Market opening today, BIEF is observing 150 years of its service to French publishing in the international industry. The post In Paris, BIEF Celebrates Its 150th Year: ‘Open Marketplace’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-02 17:27:52 UTC ]
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Christian publishers gave their top honors to the two authors and named 'Find Your People' Christian Book of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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Today, celebrities tell their stories in memoirs as a duty forced on them by their agents and their fans. They can publish them to supplement a thriving career or to give a declining career a boost with the allure of finally-let-it-all-hang-out details. Sometimes a memoir launches a career all... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-09 08:53:59 UTC ]
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The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant... Continue reading at AdWeek
[ AdWeek | 2023-04-24 12:00:00 UTC ]
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Find out what cities across the U.S. are doing to celebrate Independent Bookstore Day 2023 on April 29th and get in on the fun! Continue reading at Book Riot
[ Book Riot | 2023-04-24 10:38:00 UTC ]
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The broad-ranging series, which provides fundamental basics on complex, pressing topics, is hitting a major milestone and looking to the future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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Celebrities including Julia Roberts, Julianna Margulies, and Selma Blair are urging people to take part in the #LetAmericaRead campaign. April is National School Library Month but, unfortunately, some of the books in school libraries have never been under greater threat in parts of America than... Continue reading at Fast Company
[ Fast Company | 2023-04-11 12:01:00 UTC ]
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Caryl Phillips on being chosen as a Best of Young British Novelists in 1993 and the nascent culture of literary celebrity. The post On Literary Celebrity appeared first on Granta. Continue reading at Granta
[ Granta | 2023-04-06 11:41:47 UTC ]
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Phaidon Press will celebrate its 100th anniversary in September with a slate of events, exhibitions, original digital content, and sales initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
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Our reverence towards stars and celebrities was not borne of the 19th century’s cinematic revolution, but rather has been a resilient aspect of our culture for millennia. Ancient tales of immortal gods rising again and again after fatal injury, the veneration and deification of social and... Continue reading at Engadget
[ Engadget | 2023-04-04 18:00:30 UTC ]
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At the Audio Publishers Association's first in-person Audie Awards ceremony since 2020, Viola Davis's 'Finding Me' took home the prize for Audiobook of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-29 04:00:00 UTC ]
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Author and publisher Rick Riordan reflects on half a decade of exceptional storytelling. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Inclusive programming was one of the hallmarks of the Association of Writers and Writing Programs meeting, which ran March 8-11 in Seattle and drew approximately 9,500 people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-13 04:00:00 UTC ]
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More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian
[ The Guardian | 2023-03-02 11:42:37 UTC ]
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Distributed to the trade by Publishers Group West, the publisher will release six new books this fall, and plans to publish twelve books a year starting in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Sydney is hosting WorldPride 2023! The celebration began 17 February with some of the best events available at local libraries. Continue reading at Book Riot
[ Book Riot | 2023-02-20 11:39:00 UTC ]
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Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew talks to River Sing Me Home author Eleanor Shearer about her hotly... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-01 09:53:21 UTC ]
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We spoke with Amina Luqman-Dawson about her immediate reaction to the news that her middle-grade historical novel 'Freewater,' inspired by the escape of formerly enslaved people, won this year's Coretta Scott King Book Award and the John Newbery Medal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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