Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today
[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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There’s nothing quite like finding six new releases on display in a bookstore – all of which you’ve written, and none of which has your name on itA few years back, a long-held dream of mine came true: a book I wrote became a runaway hit.You’ve probably read the book. You’ve definitely seen the... Continue reading at The Guardian
[ The Guardian | 2024-03-11 14:00:31 UTC ]
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The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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During his keynote presentation at the Indie Press Caucus meeting at Winter Institute 2024 in Cincinnati, Hanif Abdurraqib critiqued the consolidation of the big houses and emphasized the importance of indie presses in the book publishing ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-12 05:00:00 UTC ]
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The country's third largest trade publisher will mark its 100th anniversary with a series of events, starting with the release of the Simon & Schuster 100, a selection of titles that the company says reflects the scope of its publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Wear these fun bookish Valentine's Day sweatshirts to go out to pick up your latest bookstore or library finds and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2024-01-29 11:30:00 UTC ]
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From Richard Osman and Millie Bobby Brown to the upcoming book by Keanu Reeves, celebrity novels are everywhere. What’s behind the boom? And how do non-famous writers feel about it?I understood that if I was going to do it, I would have to put 100% of myself into it,” says Richard Osman about... Continue reading at The Guardian
[ The Guardian | 2024-01-13 09:00:12 UTC ]
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NoViolet Bulawayo among authors paying tribute to independent publishing house that shook up the country’s literary sceneWhen the Zimbabwean editor Irene Staunton and her husband Murray McCartney set up their publishing business in 1998, it seemed natural to call it Weaver Press. Their modest... Continue reading at The Guardian
[ The Guardian | 2023-12-07 07:00:02 UTC ]
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Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times
[ The New York Times | 2023-12-05 11:00:36 UTC ]
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New study finds less than half of adult Americans read a book for pleasure last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Snippets of Michelle Williams’s narration of Britney Spears’s new memoir have proved explosively popular online. But what goes into selecting a celebrity reader for an audiobook? Continue reading at The New York Times
[ The New York Times | 2023-11-01 22:47:54 UTC ]
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The National Book Award winner smuggles profound reflections on pain and loss into novels of deceptive lightness. Continue reading at The New York Times
[ The New York Times | 2023-10-30 14:52:48 UTC ]
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The celebrity memoir is booming. But while such books have become part of entertainers' brand management, the focus on salacious details poses risks. Continue reading at CBC
[ CBC | 2023-10-28 08:00:00 UTC ]
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Heartland Fall Forum, the last regional gathering of booksellers this year, kicked off yesterday with what promises to be a high energy show that drew 547 booksellers, authors, and exhibitors to Detroit for networking, education, and an opening night party at Third Man Records. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian
[ The Guardian | 2023-09-14 10:56:45 UTC ]
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Opus & Olives, a gala fundraiser sponsored by the Friends of the St. Paul Public Library, is celebrating its 20th anniversary on October 8. The annual event is one of the most successful public library fundraisers in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Known for its soaring rafters and walls of staff picks on every flavor, Seattle’s Elliott Bay turned 50 years old this June—just a year after an ownership change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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With the school year winding down, we spoke with three educators about how they help their students look back on what they've learned—and forward to a summer of possibilities—with special end-of-year celebrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-26 04:00:00 UTC ]
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