Are brands the new celebrity weeklies? A tweet announcing the news and first pic of the birth of pop singer Kevin Jonas' daughter came not from People or OK! Magazine but a non-media source altogether: the detergent maker Dreft. The Jonas Brothers singer and his wife Danielle teamed up with the Procter & Gamble brand to reveal exclusive content on their baby's arrival that was delivered via Dreft's Facebook and Twitter handles. Increasingly, brands are using social media platforms and bypassing traditional media to connect with potential consumers. Twitter is being a willing enabler as it tries to sell more ads on the network. But this stunt was particularly noteworthy because the brand was distributing editorial content—in this case, a celebrity's personal milestone—content that used to be the sole domain of the media outlet. It speaks to the ongoing challenges facing celebrity weeklies, already facing soft newsstand sales and robust online competition. "The idea that you would have a sponsored birth isn't new," said Ted Murphy, CEO and founder of Izea, a company that connects influential bloggers and celebrities to brands. "It's just typically done by media outlets. We're moving to something that's much more of a sponsored model for everything. I think you're going to see more of these symbiotic relationships where you have the brand looking to gain exposure to the demographic that follows and has an affinity for [the celebrity]." It's easy to see why... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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The virtual membership meeting of the Midwest Indepdendent Booksellers Association was a celebration of the regional booksellers' resiliency during a challenging year, as well as an homage to Moon Palace Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Penguin Michael Joseph has pre-empted a book from author, editor and journalist Charlie Corbett, exploring mental health through the lens of 12 songbirds. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 15:34:25 UTC ]
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Berryman, who won a Pulitzer and a National Book Award, struggled with addiction and despair that also fueled his work. Continue reading at The Washington Post
[ The Washington Post | 2020-10-22 14:00:00 UTC ]
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Rod Sims signals he will monitor the newswire situation, but is broadly positive about media diversity in AustraliaAustralia’s competition watchdog has put News Corp on notice, warning it will closely monitor how the company’s recently established newswire competes with the salvaged news agency... Continue reading at The Guardian
[ The Guardian | 2020-10-21 08:56:47 UTC ]
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If you thought the landscape of classic SFF was exclusively male, peep these science fiction and fantasy stories by women, including Octavia’s Brood: Science Fiction Stories from Social Justice Movements edited by Walidah Imarisha and adrienne maree brown. Continue reading at Book Riot
[ Book Riot | 2020-10-14 10:37:00 UTC ]
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From memoir to young adult, there is a little bit of something for everyone on this list of audiobooks by Indigenous authors. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:31:00 UTC ]
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Checkouts of digital books from a popular service are up 52 percent since March. Publishers say their easy availability hurts sales. Continue reading at Wired
[ Wired | 2020-10-01 11:00:00 UTC ]
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Sara Pascoe, Graham Norton, Richard Osman and Babita Sharma are among the authors confirmed to be making appearances on BBC2's new book club programme "Between the Covers", hosted by Sara Cox. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 16:56:27 UTC ]
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Viking has acquired Fighting for Life: The Twelve Battles that Made Our NHS, and the Struggle for Its Future by Isabel Hardman, to be published ahead of the NHS's 75th anniversary in 2023. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 16:18:06 UTC ]
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Edinburgh International Book Festival director Nick Barley has said this year's event has "generated its own sense of community", despite being entirely online for the first time. Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 15:56:44 UTC ]
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The storied culinary media brand lands a, well, seasoned publishing pro at a critical juncture. Continue reading at Advertising Age
[ Advertising Age | 2020-08-27 17:16:47 UTC ]
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Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot
[ Book Riot | 2020-08-27 10:40:00 UTC ]
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These 41 essays tell another type of nature story, one that asks readers to see the natural world as something other than a reflection of themselves. Continue reading at The Washington Post
[ The Washington Post | 2020-08-24 14:25:16 UTC ]
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This year's Independent Bookstore Day is taking place on Saturday, August 29. More than 600 stores are participating in the day, which will feature a day-long lineup of virtual events for both children and adults. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-24 04:00:00 UTC ]
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Virago has acquired Chouette, a modern-day fable by US writer Claire Oshetsky which draws on her own experiences as a mother to non-conforming children. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 23:57:41 UTC ]
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Harnessing the power of extremely famous people to sell books is nothing new, but what about combining the influence of multiple famous people—from billionaire “philanthropist” Richard Branson to beloved journalist/Twitter lush Susan Orlean—to sell books combined with the vaporous concept of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 14:44:04 UTC ]
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Austin-based Literati is launching five celebrity-branded subscription book clubs, curated by Stephen Curry, Malala Yousafzai, Sir Richard Branson, Susan Orlean, and the Joseph Campbell Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
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Millennial writer Jill Filopovic marshals data to argue that boomers made the world worse. Continue reading at The Washington Post
[ The Washington Post | 2020-08-14 12:00:00 UTC ]
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Meaningful ways to celebrate Independent Bookstore Day 2020 from the comforts of your home. Continue reading at Book Riot
[ Book Riot | 2020-08-14 10:37:00 UTC ]
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HBG CEO Michael Pietsch said that the publisher will not reopen its Manhattan and other offices until further notice and that company employees will receive a six week notice ahead of any office reopenings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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