The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
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The US print market has plunged 16% year on year in the first quarter of 2012, despite a record-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York
[ Crains New York | 2012-04-30 00:00:00 UTC ]
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LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Pearson increased sales by 11% to £1.16bn in the first three months of 2012, it announced... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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The ebook editions of J K Rowling's Harry Potter series are now available in French, Italian... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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WH Smith has reported a 3% rise in group profit year-on-year for the six months to 29th February... Continue reading at The Bookseller
[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times
[ The New York Times | 2012-04-17 00:00:00 UTC ]
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The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
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An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
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Publishers hoping that digital sales would make up for the decline in physical books are worried. Continue reading at Crains New York
[ Crains New York | 2012-04-15 00:00:00 UTC ]
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Amazon is paying authors $1 for every audiobook they sell if they sign up to its Audible Author... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
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Recognizing that collaboration in the industry has never been more important, the California Newspaper Publishers Association (CNPA) has joined forces with the Local Media Association (formerly Suburban Newspapers of America) to offer certain product ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Fairfax Media is in exclusive talks to acquire the publisher of independent news and opinion website Business Spectator, Reuters says. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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Google said the program, which allowed independent bookstores to sell ebooks through their Web sites, was not a success. Bookstores said it was a valuable platform that allowed them to give customers something they wanted. Continue reading at The New York Times
[ The New York Times | 2012-04-06 00:00:00 UTC ]
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Amazon's tax arrangements are in the spotlight this morning after national newspapers... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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$1.5 million worth of Harry Potter books sold in Pottermore's first three days online. Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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Following preliminary disclosures in early March, German press manufacturer Koenig & Bauer AG (KBA) has now published its financial statements for 2011. Notwithstanding the challenges arising from ongoing structural changes in the print media mar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-02 00:00:00 UTC ]
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Greg Smith, the former Goldman executive who wrote a widely read Op-Ed in The New York Times about the changing culture at the Wall Street firm, has reported made a deal with Grand Central Publishing, part of Hachette. Continue reading at The New York Times
[ The New York Times | 2012-03-30 00:00:00 UTC ]
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The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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