The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
News tagged with:
#programmatic appeared
#sales team
#publishing world
#revenue potential
#media companies
Aziz Isham did not intend to get into retailing. Instead, ReKiosk, the online storefront he cofounded that started up last week—it currently offers only music and books—came out of conversations he had been having with independent publishers. All of them, he said, expressed frustration over the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online storefront
#independent publishers
#expressed frustration
The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales plunge
#biggest markets
Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine portfolio
A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#easy day
E L James has broken J K Rowling's annual sales record as she begins a sixth month at the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales record
#sixth month
Bauer Media Group, Europe's largest privately owned publishing group, has agreed to acquire ACP Magazines in a deal estimated at AUS $500m (£322 million). Continue reading at Media Week
[ Media Week | 2012-09-04 00:00:00 UTC ]
More news stories like this |
Profile has announced a sales hike of 23% for the year to end March 2012, with an operating... Continue reading at The Bookseller
[ The Bookseller | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rise
After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san antonio
Hachette UK is looking to exceptionally strong autumn publishing after recording an 8% sales drop... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data reveals
#magazine media
HMV has seen a 16% rise in book sales year on year after refocusing its core offer back onto... Continue reading at The Bookseller
[ The Bookseller | 2012-08-24 00:00:00 UTC ]
More news stories like this |
The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increased competition
#marketing spend
#bad news
#print media
W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top end
The recent boom in sales of erotic fiction is "cannibalising" the rest of the UK book market, trade magazine The Bookseller says. Continue reading at BBC News
[ BBC News | 2012-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent boom
#erotic fiction
#trade magazine
US retailer Barnes & Noble has reported a 46% rise in digital content sales for its fiscal... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
More news stories like this |
Printed book sales in the UK slumped 7% (£1.8m) to £24.5m week on week in the second... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
More news stories like this |
The US book business is starting to reap the benefit of strong sales of the Fifty Shades of Grey... Continue reading at The Bookseller
[ The Bookseller | 2012-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong sales
#book business
#fifty shades
London booksellers say trade has continued slow as the predicted Olympic boost fails to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this |
Canongate has stopped the distribution and sale of Imagine: How Creativity Works by Jonah Lehrer... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creativity works
#jonah lehrer
Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishing
#major trends
#news publishers