The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Angry Robot’s ebook initiative, which sees independent bookshop customers receive a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Chen Guangcheng, whose nighttime escape and conflict with the Chinese government led to a diplomatic crisis for the United States last spring, is writing a memoir to be published next year. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
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The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
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US publishers' sales of ebooks more than doubled in 2011, meaning that the digital book is... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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Sales of E L James's Fifty Shades novels have fallen for the first time in two months, but... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Aspiring authors are being given the chance to pitch their novels to a panel of agents at a new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
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Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
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Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
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Bloomsbury's global ebook sales were up 70% year on year between 1st March and 31st May 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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June saw UK retail sales rising 1.4% year-on-year on a like-for-like basis, with sales up 3.5% on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Random House has reprinted its record-busting Fifty Shades trilogy a further three times... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to £257.2m, but digital sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Thanks to the record-breaking popularity of E L James' Fifty Shades trilogy, printed book... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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As Independent Booksellers Week gets into full swing, the Booksellers Association has released... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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Sales of E L James' Fifty Shades trilogy surged again last week, further entrenching the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Critics of the company's dual-class share structure, which gives the Murdoch family 40 percent voting control, registered their concerns that nothing would change if the company split into entertainment and publishing businesses. Continue reading at The New York Times
[ The New York Times | 2012-06-29 00:00:00 UTC ]
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It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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