The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
News tagged with:
#programmatic appeared
#sales team
#publishing world
#revenue potential
#media companies
Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishing
#major trends
#news publishers
The editor of Newsweek Daily Beast wrote to reassure staff members after comments by Barry Diller about the future of a print version of the magazine. Continue reading at The New York Times
[ The New York Times | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tina brown
#print version
As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print continues
#business model
Unit sales of the iPad rose 84% year-on-year in the third quarter ending 30th June 2012, to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this |
The adverse economic environment and consumers who are cutting down on their spending are finally... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this |
Bertrams has appointed an international sales director to support the book wholesaler’s... Continue reading at The Bookseller
[ The Bookseller | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book wholesaler
Retailers say the summer’s mixed weather is giving book sales a lift, with Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
#nielsen bookscan
Total book sales fell 2.5% in 2011, to $27.2 billion, according to the latest figures released by BookStats. Revenue was down in three of the four major segments measured by BookStats—k–12, higher education, and professional/scholarly—and up slightly in trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher education
Waitrose is now an "increasing force in fiction‚" having extended its book range... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
Angry Robot’s ebook initiative, which sees independent bookshop customers receive a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#angry robot
#ebook initiative
The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times
[ The New York Times | 2012-07-19 00:00:00 UTC ]
More news stories like this |
The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook format
#adult fiction
#annual survey
#net revenue
#ebook sales
Chen Guangcheng, whose nighttime escape and conflict with the Chinese government led to a diplomatic crisis for the United States last spring, is writing a memoir to be published next year. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this |
US publishers' sales of ebooks more than doubled in 2011, meaning that the digital book is... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital book
Sales of E L James's Fifty Shades novels have fallen for the first time in two months, but... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales slip
Aspiring authors are being given the chance to pitch their novels to a panel of agents at a new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#curtis brown
#discovery day
#aspiring authors
Magazine publishing giant Conde Nast shook up its corporate sales staff Wednesday by placing digital advertising boss Josh Stinchcomb over sales for print, digital, mobile, video and marketing services. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
Bloomsbury's global ebook sales were up 70% year on year between 1st March and 31st May 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1st march
June saw UK retail sales rising 1.4% year-on-year on a like-for-like basis, with sales up 3.5% on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#4% year-on-year