The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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Wow, what a swirl of good-news/bad-news last week for the media tablets aimed at the ereader market. As it turns out, the roller-coaster ride continues this week. comScore reported that the Kindle Fire from Amazon generated far more Internet activity in February than any other Android media... Continue reading at Betanews
[ Betanews | 2012-05-08 00:00:00 UTC ]
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Piccadilly Press is launching an advertising campaign in the changing rooms of high-street... Continue reading at The Bookseller
[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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A campaign for The Power of Three by H L Dennis, the first book in the Secret Breakers series... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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Consumer ebook sales increased by 366% to £92m in 2011, with sales across all digital... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Digital book sales have gone up 54% in the past year to £243m but total book sales have fallen by 2%. Continue reading at BBC World
[ BBC World | 2012-05-01 00:00:00 UTC ]
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Barnes & Noble Inc. and Microsoft Corp. are teaming up to create a new Barnes & Noble subsidiary that will house the digital and college businesses of the bookseller and include a Nook application for Windows 8.The companies said Monday that they are exploring separating those businesses... Continue reading at Crains New York
[ Crains New York | 2012-04-30 00:00:00 UTC ]
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Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
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The US print market has plunged 16% year on year in the first quarter of 2012, despite a record-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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An infusion of money from Microsoft Corp. sent Barnes & Noble Inc.'s stock zooming Monday, as the software giant established a way to get back into the ebooks business. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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Pearson increased sales by 11% to £1.16bn in the first three months of 2012, it announced... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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The ebook editions of J K Rowling's Harry Potter series are now available in French, Italian... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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WH Smith has reported a 3% rise in group profit year-on-year for the six months to 29th February... Continue reading at The Bookseller
[ The Bookseller | 2012-04-19 00:00:00 UTC ]
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HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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The Huffington Post—and digital media—has won its first Pulitzer Prize. The award went to David Wood, in the category of national reporting, it was announced Monday by Columbia University, which administers the prizes.A longtime print journalist who did stints at Time magazine and the Los... Continue reading at Crains New York
[ Crains New York | 2012-04-17 00:00:00 UTC ]
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An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times
[ The New York Times | 2012-04-17 00:00:00 UTC ]
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An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
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