The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
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Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-23 00:00:00 UTC ]
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A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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As anticipated, the Nook tablet e-readers, the Nook HD and HD+, have gone on sale in the UK today... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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Australian publisher APN is putting its South Island newspapers on the block including The Star in Christchurch and the Oamaru Mail. It is also intending to sell the Capital Community Newspaper group in Wellington but is keeping the weekly free Kap ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-19 00:00:00 UTC ]
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CHARLOTTE, N.C., Nov. 16, 2012 (GLOBE NEWSWIRE) -- American City Business Journals, the nation's largest print and online publisher of local business news, has acquired Streetwise Media, a Boston-based digital media company that uses a community ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-16 00:00:00 UTC ]
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Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Group sales at W H Smith were down 4% like-for-like in the first 10 weeks of its new financial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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After volunteering at orphanages in Ghana, DreamWorks animators Rachel Tiep-Daniels and Margaret Wuller created the "Picture Book Project," which harnesses the work of talented artists to both inspire children, and raise money for them. The Picture Book Project Foundation is an effort to... Continue reading at Fast Company
[ Fast Company | 2012-11-12 00:00:00 UTC ]
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Sales of political statistician Nate Silver's book 'The Signal and the Noise' saw a surge of 850 percent – lifting it to No. 2 on Amazon – after Silver correctly predicted the 2012 election results. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-09 00:00:00 UTC ]
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Hurricane Sandy has blown book sales in New York City and several other US East Coast... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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The PBS Off Book series interviews creators and collectors about their favorite analog formats. Continue reading at The Atlantic
[ The Atlantic | 2012-11-07 00:00:00 UTC ]
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Pearson has denied reports that it is about to sell off the Financial Times, with a spokesperson... Continue reading at The Bookseller
[ The Bookseller | 2012-11-07 00:00:00 UTC ]
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Apple has announced sales of three million units internationally for its latest tablet devices,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Barnes & Noble's arrival in the UK has been so well-telegraphed, you might be surprised to learn that today's the day the units actually launch. You'll be able to pick up a Nook Simple Touch or awkwardly-titled Nook Simple Touch with Glowlight from retailers such as John Lewis, Sainsbury's... Continue reading at Engadget
[ Engadget | 2012-10-29 00:00:00 UTC ]
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Barnes & Noble's Nook e-readers, the Nook Simple Touch and Nook Simple Touch GlowLight,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
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Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company
[ Fast Company | 2012-10-19 00:00:00 UTC ]
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Sales of hardbacks through Nielsen BookScan's top 5,000 chart jumped 11% week on week last... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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In an interview with the BBC, Amazon CEO Jeff Bezos confirmed what many surmised: Amazon is selling the Kindle Paperwhite and Kindle Fire HD at cost. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-13 00:00:00 UTC ]
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