Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]
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Amazon's E-Book Business Is Up 70 Percent, but It's Still Not Disclosing Kindle Sales

Whatever Kindle sales were in Q4, they could have been better had Amazon not sold out of its flagship e-reader. Continue reading at AllThingsD

[ AllThingsD | 2013-01-30 00:00:00 UTC ]
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Amazon reports record sales growth

Amazon saw record sales growth of 22% to $21bn (£13bn) over the Christmas period, with the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Barnes & Noble To Slowly Ditch A Third Of Retail Stores

B&N will cut up to a third of its brick-and-mortar stores, slowly and carefully over 10 years. Bookseller Barnes & Noble has said it expects to shut up to a third of its real-world stores. CEO Mitchell Klipper has confirmed the plans in an interview with the Wall Street Journal. But... Continue reading at Fast Company

[ Fast Company | 2013-01-28 00:00:00 UTC ]
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'Record' tablet sales for Apple

Apple sold a "record" 22.9 million iPads during its last quarter but failed to meet... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Robot News Curator NewsCred Launches Human Editorial Team

NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg. The company relies on these partnership deals and its own algorithms t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-24 00:00:00 UTC ]
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Book sales down 6% at WHS

Book sales at WH Smith have dropped 6% like-for-like across the high street and travel divisions... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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Book sales slump as temperatures tumble

Sales of printed books plummeted with the mercury last week, with data from book sales monitors... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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'Phenomenal' tablet sales at Dixons

Dixons' strong Christmas trading was spurred on by tablet sales, the electrical goods... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Goul-Wheeker joins Green Star Media

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[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Indie bookstores report strong sales for 2012

Sales at independent bookstores rose almost 8 percent during the year, according to data from about 500 stores. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-12 00:00:00 UTC ]
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The Works sees 'highest ever' monthly sales figure

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[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

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[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Print book sales fell in 2012 – but no faster than they did in 2011, says Nielsen

A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
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Retail sales grow in run-up to Christmas

UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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Amazon tax fallout boosts indie Christmas sales

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[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Christmas e-reader sales up 45% at John Lewis

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[ The Bookseller | 2013-01-04 00:00:00 UTC ]
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Sales of printed books slump in 2012

The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World

[ BBC World | 2013-01-04 00:00:00 UTC ]
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