Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]
News tagged with: #programmatic appeared #sales team #publishing world #revenue potential #media companies

Other Publishing stories related to: 'Why Bauer Media ditched its sales team and went all programmatic'


'Phenomenal' tablet sales at Dixons

Dixons' strong Christmas trading was spurred on by tablet sales, the electrical goods... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet sales


Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push


Goul-Wheeker joins Green Star Media

Non-executive chairman of Blackwell's, Trevor Goul-Wheeker, has joined sports publishing firm... Continue reading at The Bookseller

[ The Bookseller | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-executive chairman #trevor goul-wheeker


Indie bookstores report strong sales for 2012

Sales at independent bookstores rose almost 8 percent during the year, according to data from about 500 stores. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-12 00:00:00 UTC ]
More news stories like this |


Print book sales fell in 2012 – but no faster than they did in 2011, says Nielsen

A Nielsen BookScan survey reveals that in 2012 unit sales of paper books dropped more than 9 percent, more or less the same amount that they declined in 2011 and 2010. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-09 00:00:00 UTC ]
More news stories like this |


Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity teams #pan macmillan


The Works sees 'highest ever' monthly sales figure

The Works achieved its “highest ever” monthly sales figure in December 2012 as it saw... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this |


Retail sales grow in run-up to Christmas

UK retail sales grew by 1.5% in the run-up to Christmas and online retail saw a boost of 17.8%,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail


Amazon tax fallout boosts indie Christmas sales

The majority of independent booksellers saw a Christmas sales rise in 2012, with fall-out from... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers


Sales of printed books slump in 2012

The printed book market fell by almost £74m in 2012, down 4.6% year on year, but the rate of decline was slowed by Fifty Shades Of Grey. Continue reading at BBC World

[ BBC World | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #6% year #fifty shades


Christmas e-reader sales up 45% at John Lewis

John Lewis has reported a 45% increase in sales of e-readers over the Christmas period, compared... Continue reading at The Bookseller

[ The Bookseller | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john lewis #45% increase #christmas period


Printed book sales slump £74m in 2012

The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
More news stories like this |


Christmas sales hold up at Foyles

Christmas trading figures at Foyles showed sales for December 2012 on a par with the same period... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
More news stories like this |


Belgian Media Planning Shared Digital Content Passport

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this |


Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget

[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #barnes noble #made public #sea change


Pearson to Invest $89.5 Million in Barnes & Noble's Nook Media

Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD

[ AllThingsD | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Barnes & Noble says holiday sales disappointing, Nook has new investor

Bookstore chain Barnes & Noble said Friday its holiday sales look disappointing and that publisher Pearson Plc took a 5% stake in its Nook e-reader business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #holiday sales #5% stake


Print book sales soar to three-year high

Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-year high


Bargain Prices & Amazon Promo Equal Big Sales

Between December 3 and December 14, Amazon ran its “12 Days, 12 Books” promotion, which saw limited supplies of 12 books reduced to bargain prices over 12 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |


Amazon starts Boxing Day sale on Christmas Day

Amazon.co.uk will begin its Boxing Day sales on Christmas Day this year, responding to the fact... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day