Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]
News tagged with: #programmatic appeared #sales team #publishing world #revenue potential #media companies

Other Publishing stories related to: 'Why Bauer Media ditched its sales team and went all programmatic'

Printed book sales slump £74m in 2012

The value of the printed book market slumped by almost £74m year on year in 2012 but,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
More news stories like this |

Christmas sales hold up at Foyles

Christmas trading figures at Foyles showed sales for December 2012 on a par with the same period... Continue reading at The Bookseller

[ The Bookseller | 2013-01-03 00:00:00 UTC ]
More news stories like this |

Belgian Media Planning Shared Digital Content Passport

Fresh from apparently wrangling online content fees from Google last month, Belgian newspaper websites will, in 2013, launch an industry-wide platform to take back their readers. Major Flemish- and French-language newspaper publishers, magazine publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this |

Pearson to Invest $89.5 Million in Barnes & Noble's Nook Media

Publishing and education company Pearson PLC agreed to invest $89.5 million for a 5 percent stake in Barnes & Noble Inc.'s digital-business unit, Nook Media LLC. Continue reading at AllThingsD

[ AllThingsD | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media

Pearson buys a small stake in Nook Media, wants a fast track for digital education

Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget

[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #barnes noble #made public #sea change

Barnes & Noble says holiday sales disappointing, Nook has new investor

Bookstore chain Barnes & Noble said Friday its holiday sales look disappointing and that publisher Pearson Plc took a 5% stake in its Nook e-reader business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #holiday sales #5% stake

Print book sales soar to three-year high

Sales of printed books soared to a three-year high in the UK last week as shoppers flooded the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-year high

Bargain Prices & Amazon Promo Equal Big Sales

Between December 3 and December 14, Amazon ran its “12 Days, 12 Books” promotion, which saw limited supplies of 12 books reduced to bargain prices over 12 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
More news stories like this |

Amazon starts Boxing Day sale on Christmas Day

Amazon.co.uk will begin its Boxing Day sales on Christmas Day this year, responding to the fact... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas day

Former Hachette sales boss resurfaces at Publicis Blueprint

Tony Long, former sales chief at Hachette Filipacchi, has resurfaced at customer publisher Publicis Blueprint in the role of group account director. Continue reading at Media Week

[ Media Week | 2012-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette filipacchi

Big Green Bookshop teams with Angry Robot

North London independent The Big Green Bookshop is teaming up with Angry Robot Books to offer... Continue reading at The Bookseller

[ The Bookseller | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry robot

Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors

Lonely Planet 'sale' claims

BBC Worldwide may be looking to sell Lonely Planet, the Guardian has reported. The newspaper... Continue reading at The Bookseller

[ The Bookseller | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet #bbc worldwide

Printed book sales rise £8m week on week

Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
More news stories like this |

‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
More news stories like this |

Glass sales hit one million

Writer Cathy Glass has reached one million in physical sales in the UK since her debut in 2007,... Continue reading at The Bookseller

[ The Bookseller | 2012-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical sales

Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #losing money #bottom line #time period #black friday #cyber monday