Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

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How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
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She Grew Up in a House Without Books. A Teacher Helped Her Realize She Could Write One Herself.

At the end of her sophomore year in college, Mary Beth Keane’s writing teacher gave her a summer reading list that changed her life. Continue reading at The New York Times

[ The New York Times | 2019-07-26 09:00:00 UTC ]
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NZ considers changes to copyright law as part of promise to help end global 'book famine'

An estimated 90% of all written works worldwide are not available in accessible formats. New Zealand is implementing the Marrakesh Treaty to help change that. Continue reading at The Conversation

[ The Conversation | 2019-07-23 20:01:52 UTC ]
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Audiobooks Transcend Format—and Help Me Transcend My Habits

How one listener's experience with a graphic novel on audio changed her perspective on audiobooks -- and her own reading life. Continue reading at Book Riot

[ Book Riot | 2019-07-23 10:40:52 UTC ]
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The adventurer who helped preserve wild lands and Indian history

Early American conservationist George Bird Grinnell had an enduring impact, writes John Taliaferro. Continue reading at The Washington Post

[ The Washington Post | 2019-07-18 13:53:48 UTC ]
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Penned in the Margins scoops Hakim fiction debut

Penned in the Margins has acquired poet and Sufi musician Khaled Hakim's "innovative" fiction debut.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 06:54:45 UTC ]
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Three books to help kids — and their parents — talk about difficult subjects

Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post

[ The Washington Post | 2019-07-08 13:00:00 UTC ]
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Want Kids to Learn the Joy of Reading? Barbershops and Laundromats Can Help

A movement supported by nonprofit groups and libraries is creating literary spaces in places where children find themselves with time on their hands. Continue reading at The New York Times

[ The New York Times | 2019-07-02 09:00:13 UTC ]
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New Books Draw on Faith to Help Redefine Masculinity

Following the #MeToo and #ChurchToo movements, religion and spirituality publishers are addressing issues related to masculinity in new titles geared toward men. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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Ratings show WJZ lost almost half of key audience for 5 p.m. news in wake of Bubala controversy

WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
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New products help Hawaii tech startup Jam Bios to grow

The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
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How Donna Zuckerberg is helping resist the racists who exploit ancient history

White supremacists and misogynists see the ancient Mediterranean as a touchstone. A group of concerned scholars, including the Facebook founder’s sister, are sounding the alarm. When members of the Unite the Right rally marched through Charlottesville on August 11, 2017 in polo shirts and... Continue reading at Fast Company

[ Fast Company | 2019-05-30 12:59:08 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:01:33 UTC ]
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BookExpo 2019: Finding an Audience for Books in Translation

For the past few decades, the main topic of conversation among those in the literary translation community has been about producing more titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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New Gillette ad shows father helping transgender son to shave

Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian

[ The Guardian | 2019-05-28 21:33:38 UTC ]
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ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2... Continue reading at Advertising Age

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Big Tech: Breaking Us Up Will Only Help China

Amid escalating tension with China, executives at Google and Facebook argue that tough regulations against tech will hurt US competitiveness. Continue reading at Wired

[ Wired | 2019-05-23 11:00:00 UTC ]
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Media Can Help Fight Misinformation, Says Harvard’s Joan Donovan

Thanks to globe-spanning social platforms like Facebook, YouTube, and Twitter, misinformation (any wrong information) and disinformation (intentional misinformation like propaganda) Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 16:33:04 UTC ]
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Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Preakness TV audience down about 10 percent year to year in Baltimore — and twice that nationally

The TV audience in Baltimore for Saturday’s Preakness race was down 10.65 percent compared with that in 2018. Those are household figures from Nielsen that measure the size of the audience during the actual running of the race. They are provided by WBAL-TV, the NBC affiliate that aired NBC’s... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 13:50:00 UTC ]
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