Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Service formerly known as HBO Max, rebranded Max, will host live-action showThe Harry Potter TV series is officially a go at Max, the streaming service known until today as HBO Max.The Warner Bros Discovery CEO, David Zaslav, announced the new service, which combines the original HBO Max with... Continue reading at The Guardian
[ The Guardian | 2023-04-12 19:48:47 UTC ]
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While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian
[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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#digital media
With a Kickstarter campaign now underway for the audio edition of his new book, 'Red Team Blues,' Cory Doctorow shares the mistakes of his past campaigns—and why it's all worth it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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#kickstarter campaign
#audio edition
Longtime publisher Hardie Grant is kicking off their North American line of food and lifestyle titles in style. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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#tv measurement
#mobile devices
#growing fast
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NHS drama starring Ben Whishaw and Martin Freeman’s portrayal of troubled policeman each garner six awards nominationsBafta TV awards 2023: full list of nominationsThis Is Going to Hurt and The Responder jointly lead the 2023 TV Bafta nominations after being shortlisted in six categories. Adam... Continue reading at The Guardian
[ The Guardian | 2023-03-22 07:43:06 UTC ]
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#adam kay
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#full list
#bestselling memoir
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#fictionalised version
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Streaming promised us a world without cable contracts and the satisfaction of only paying for what we actually wanted to watch. But at what cost? Cutting the cord typically means you don’t get to watch local channels, live sports or certain “cable only” networks. If you want to get back some of... Continue reading at Engadget
[ Engadget | 2023-03-21 13:30:00 UTC ]
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Whether or not you’ve watched season 2 of The White Lotus, Mike White’s anthology series, you’ve witnessed Jennifer Coolidge’s frenzied intonations onboard a yacht: “These gays, they’re trying to murder me!” Coolidge plays Tanya, a wealthy woman who finds herself at the center of a conspiracy to... Continue reading at Electric Literature
[ Electric Literature | 2023-03-21 11:05:00 UTC ]
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Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News
[ ABC News | 2023-03-06 02:32:30 UTC ]
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In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company
[ Fast Company | 2023-03-02 07:00:00 UTC ]
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A celebration of community libraries and their expanding role, and a look at the Pulitzer Prize-winning novelist Paul Harding. Continue reading at The New York Times
[ The New York Times | 2023-02-17 17:56:54 UTC ]
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Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget
[ Engadget | 2023-02-16 12:45:54 UTC ]
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#libraries
Bad Behaviour author Rebecca Starford and the team behind a dramatisation of her memoir reflect on how they recreated her frightening account of her elite boarding schoolGet our weekend culture and lifestyle emailWhen Rebecca Starford was 14 she spent a year living in the bush as part of an... Continue reading at The Guardian
[ The Guardian | 2023-02-14 14:00:16 UTC ]
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Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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With Launchpad Republic, the authors make a strong case for the importance of American entrepreneurship. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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The owner of the hybrid publisher has promised representatives from the Authors Guild that he will address the myriad complaints brought against his company that have piled up for about five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-01 05:00:00 UTC ]
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Here’s a quick look at some notable books—new release titles from Aleksandar Hemon, Priya Guns, Paul Harding, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to help The Millions keep churning out great books... Continue reading at The Millions
[ The Millions | 2023-01-24 10:59:00 UTC ]
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In his latest novel, the Pulitzer Prize-winning author Paul Harding reimagines the history of a small mixed-race community’s devastating eviction from their homes. Continue reading at The New York Times
[ The New York Times | 2023-01-24 10:00:17 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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