Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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October Prime Day presents a good opportunity for Prime members to snag holiday gifts early, and that’s perhaps most relevant for those eyeing Amazon’s own devices. Gadgets like Echo speakers, Fire TV sticks and Kindles are almost guaranteed to be on sale during members-only sale events like... Continue reading at Engadget
[ Engadget | 2024-10-09 12:22:50 UTC ]
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Gravity, Children of Men, the best Harry Potter movie—and now a seven-part miniseries? With Disclaimer, director Alfonso Cuarón has set out to conquer TV in the name of cinema. Continue reading at Wired
[ Wired | 2024-10-09 10:00:00 UTC ]
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When it comes to tech on sale for Amazon Prime Day, Amazon’s own hardware is at the top of the list. The online retailer usually discounts Echo speakers, Fire tablets, Kindles and the like to record-low prices for October Prime Day, and this year is no different. We’re seeing some of the best... Continue reading at Engadget
[ Engadget | 2024-10-08 22:19:15 UTC ]
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When it comes to tech on sale for Amazon Prime Day, Amazon’s own hardware is at the top of the list. The online retailer usually discounts Echo speakers, Fire tablets, Kindles and the like to record-low prices for October Prime Day, and this year is no different. We’re seeing some of the best... Continue reading at Engadget
[ Engadget | 2024-10-08 14:38:30 UTC ]
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Licensing content from their vast libraries and back catalogs is how Hollywood studios make money. A TV show or movie that's on Max in the US may be on a totally different service in the UK or Korea, with the studio pocketing the extra pounds or won in the process. That’s why savvy viewers have... Continue reading at Engadget
[ Engadget | 2024-10-02 11:08:08 UTC ]
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Blizzard is diving into the StarCraft shooter well once again, after two previous titles were canceled. This information comes from a forthcoming book about the developer by games journalist Jason Schreier and was discussed during a recent IGN podcast. This time around, veteran developer Dan Hay... Continue reading at Engadget
[ Engadget | 2024-09-27 15:39:50 UTC ]
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The inaugural Asian American Bookcon, to be held on September 27, will bring together three dozen authors for a day of presentations, signings, and a party. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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West Coast ice cream shop Salt & Straw will be dishing out its first scoops in the Northeast this weekend after opening its inaugural Manhattan location Friday, Sept. 20.Backed by prolific restaurateur Danny Meyer, founder and executive chairman of Union Square Hospitality Group and the man... Continue reading at Crains New York
[ Crains New York | 2024-09-20 18:17:38 UTC ]
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The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Jacquie Walters' debut, 'Dearest,' is a horror novel about new motherhood, including the demands of a breastfeeding infant, as well as how postpartum hormones affect a woman's psyche. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-09-16 10:00:29 UTC ]
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Plus: Meta’s AI scrapes the UK, Google digitizes your passport, Chrome syncs your tabs everywhere, and (have you heard?) Apple announces some new iPhones. Continue reading at Wired
[ Wired | 2024-09-14 14:30:00 UTC ]
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Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian
[ The Guardian | 2024-09-10 22:39:27 UTC ]
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Today, the British Academy announced the 2024 shortlist for the British Academy Book Prize for Global Cultural Understanding. The international prize, now in its 12th year, celebrates “groundbreaking works of non-fiction that have made an outstanding contribution to the public understanding of... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-09 23:01:00 UTC ]
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We surveyed authors, editors, and booksellers on the current state of middle grade reading and what might bring readers back to books as a source of fun. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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A new line of horror titles from the Salem, Mass.–based Page Street Publishing, set to launch in spring 2025 under the stewardship of editor Alexandra Murphy, will mark the publisher's first adult fiction program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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The cookbook author is bringing her YouTube show to TV, thanks to Tastemade’s streaming channels. Esteemed cookbook author Alison Roman is finally getting a TV show—but not on the Food Network. Continue reading at Fast Company
[ Fast Company | 2024-09-03 12:00:00 UTC ]
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Adam Nimoy, son of Leonard, has published a memoir that centers on the distance he felt from his father and the quest for reconciliation. We talk with Adam ahead of a double screening and talkback in Los Angeles this weekend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-08-28 19:48:37 UTC ]
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One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World
[ PC World | 2024-08-27 10:30:00 UTC ]
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In all of Martha Baillie’s books you can feel her sister. Her words offer a portal to the multiplistic experiences of existence—to understand better how cut off we can be from each other and where true connection flickers too. This year, Baillie’s memoir There is No Blue was published by Granta... Continue reading at Electric Literature
[ Electric Literature | 2024-08-23 11:00:00 UTC ]
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