Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#nielsen
We Are Stronger Than Censorship is a new program aiming to supply diverse books to young readers, which has begun fundraising and bringing partners on board ahead of a September 9 launch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#young readers
Times are hard for print media in Saskatchewan. This is true for Indigenous-focused news outlets just like any other. But some are adapting to change and hoping to inspire the next generation of Indigenous journalists. Continue reading at CBC
[ CBC | 2024-08-19 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print media
#media companies
#hard times
The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget
[ Engadget | 2024-08-14 19:50:55 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
#art director
#recently hired
#creative process
Political histories, a courtroom drama and the memoir of a daughter of the South Side illuminate the legacy of the 1968 Democratic National Convention. Continue reading at The New York Times
[ The New York Times | 2024-08-14 09:01:30 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#courtroom drama
Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#paying attention
#climate change
#heat waves
Whether it’s heat waves, wildfires, or floods, news of weather events intensified by climate change is hard to miss. And the publishing industry has been paying attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#paying attention
#climate change
#heat waves
While children colored Bluey pages and adults geeked out over the latest Marvel and DC announcements, there were indications of a growing middle ground of titles for all ages at last month’s Comic-Con International in San Diego. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#san diego
#comic-con international
'The Revised Standard Edition of the Complete Psychological Works of Sigmund Freud,' copublished by Rowman & Littlefield and the Institute of Psychoanalysis, took three decades for editor and translator Mark Solms to complete. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#rowman littlefield
At Restless Books, Black Lawrence Press, and Academic Studies Press, first-generation American editors want to hear from writers with cross-cultural stories to tell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#restless books
Sable Yong’s debut book comes with some unusual marketing merchandise—a perfume to match. Sable Yong always wanted to make a perfume. She calls herself a “frag-head,” having previously written about fragrances for Allure and hosting the podcast Smell Ya Later with Tynan Sinks. Still, producing... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:00:00 UTC ]
More news stories like this | All news stories tagged with:
#debut book
Streaming has hit a new high on the American viewing charts. According to the latest Nielsen data, streaming services were responsible for 40.3 percent of daily TV viewing in June 2024. It's a banner result for streaming video, which first overtook cable in Nielsen ratings back in 2022. The June... Continue reading at Engadget
[ Engadget | 2024-07-16 20:32:06 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#follow suit
#digital goods
#lower rate
Burned out. Exhausted. Traumatized. Suffering. Lonely. Angry. Fearful. Grieving. To judge by many religion books on the fall horizon, we're all a mess right now. PW asked four editors and publishers about new books aimed at uplifting people from the spiritual pits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#books aimed
#pw asked
#religion books
Numerous activities and events at the ALA annual conference addressed the problem of book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book bans
In a memoir and a novel, the characters deal with grief by singing in front of strangers. Continue reading at The New York Times
[ The New York Times | 2024-06-29 11:50:03 UTC ]
More news stories like this | All news stories tagged with:
#memoir
Motorola is still trying to reclaim the glory of its original Razr phone with its latest foldables. The new Razr and Razr+ are more stylish than the previous models, and at $700 and $1,000 respectively, they're surprisingly affordable for devices with massive folding OLED screens. In other news,... Continue reading at Engadget
[ Engadget | 2024-06-28 11:30:27 UTC ]
More news stories like this | All news stories tagged with:
#picture book
#managing editor
#outro music
#theme music
#hong kong
The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | All news stories tagged with:
#dr. seuss
#fell swoop
#current state
#magical place
Since September 2023, the book criticism working group of the Freelance Solidarity Project (a union of digital media workers, organizing to raise labor standards across the industry) has been collecting data on freelance rates. Its findings, published earlier this month, are pretty damn bleak.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-20 20:53:12 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#book critics
#published earlier
#collecting data
#minimum wage
The fantastical universe of ‘WondLa,’ based on Tony DiTerlizzi’s middle grade trilogy of the same name, will come to life via an animated TV series scheduled to release on AppleTV+ on June 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tv alert
The story of why Priyanka Mattoo quit her job as a Hollywood agent to pursue a career in writing has as many twists and turns as her literary debut, the memoir 'Bird Milk & Mosquito Bones.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-17 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#literary debut
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#tv briefing