Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with:
#viewing habits
#nielsen
This year's Small Press Expo Ignatz Awards struck a note of solidarity and defiance against censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
Today, the British Academy announced the shortlist for the 2023 British Academy Book Prize for Global Cultural Understanding, an international book prize, now in its 11th year, that “celebrates ground-breaking research-based works of non-fiction that have made an outstanding contribution to the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-12 00:00:56 UTC ]
More news stories like this | News stories tagged with:
#11th year
#outstanding contribution
#public understanding
#world cultures
#book prize
Take a fun quiz about things that scare you and receive a great book recommendation to scare you even more! Continue reading at Book Riot
[ Book Riot | 2023-08-31 10:37:00 UTC ]
More news stories like this | News stories tagged with:
#ll recommend
#great book
The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
More news stories like this | News stories tagged with:
#bestselling book
#british author
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget
[ Engadget | 2023-08-29 11:15:03 UTC ]
More news stories like this | News stories tagged with:
#rolling stone
#bon appetit
#pretty awesome
#generative ai
#public libraries
#ebooks
A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget
[ Engadget | 2023-08-28 17:00:30 UTC ]
More news stories like this | News stories tagged with:
#library card
#rolling stone
#bon appetit
#streamlined access
#start reading
#single tap
#local library
#public libraries
#ebooks
David L. Craddock's recent book about the game reveals the massive amount of effort it took to develop the game. Continue reading at Wired
[ Wired | 2023-08-26 14:23:52 UTC ]
More news stories like this | News stories tagged with:
#game reveals
#pure hell
#massive amount
Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
More news stories like this | News stories tagged with:
#memoir
From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian
[ The Guardian | 2023-08-18 12:00:49 UTC ]
More news stories like this | News stories tagged with:
#horror stories
#wedding day
#cast members
#production team
Cultural historian Colin Dickey recommends 10 books with their fingers on the paranoid pulse of American politics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#american politics
The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian
[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this | News stories tagged with:
#shining light
#guilty pleasure
#recently arrived
#meghan markle
#single week
#breaking bad
#cable tv
#nielsen
The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#real world
Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
More news stories like this | News stories tagged with:
#daily telegraph
#low pay
#yorkshire post
#stock market
The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget
[ Engadget | 2023-08-09 06:17:44 UTC ]
More news stories like this | News stories tagged with:
#apple tv+
#tech giant
#desist letter
#major source
#point home
#lengthy list
#real life
#book written
With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pending retirement
#viking penguin
#senior editor
People who encountered abuse and shame in their church or harsh religious teachings are speaking up and experts offer hope for healing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this |
Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age
[ Advertising Age | 2023-08-07 22:19:36 UTC ]
More news stories like this |
Seasoned author and writing mentor Beth Kempton shares 10 books that will improve your craft. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
More news stories like this |
As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | News stories tagged with:
#streaming services
#cultural heritage
#multiple services
#libraries