Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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Frankfurter Buchmesse reports that Hall 3 is almost sold out. This year, Frankfurt Audio and BookFest return, 4,000+ exhibitors expected. The post Frankfurter Buchmesse: ‘Making Democratic Values Visible’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-07 18:14:17 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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#samba tv
#prime time
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Jen Silverman’s novel, We Play Ourselves, is out now in paperback from Random House, so we asked about her favorite books to give to friends, the best stories to revisit, and how she procrastinates. * What is your favorite book to give as a gift? I am bad at many things in life, among them... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-24 08:51:33 UTC ]
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#random house
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In a May 20 panel, four young publishing professionals discussed workloads for lower-level staffers in publishing, a growing dissatisfaction among a new generation of book business workers, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
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#book business
This faithful Netflix adaptation of a popular webcomic and graphic novel tells a heartwarming boy-meets-boy tale through live action and animation. Continue reading at The New York Times
[ The New York Times | 2022-05-09 20:44:12 UTC ]
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#popular webcomic
#live action
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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#nielsen
A worthy cause for you this Thursday: a bookstore owner’s petition to make Harriet Tubman Day a federal holiday (and the first federal holiday named for an American woman) is at nearly 8,000 signatures, and you can add your name here. The petition was created by Jeannine Cook, owner of Harriet’s... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-05 16:26:12 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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#shoppable ads
#multiple platforms
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#brand-safe inventory
#harry potter
The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian
[ The Guardian | 2022-04-29 10:00:38 UTC ]
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#months ago
#upcoming book
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In his new book “The Puzzler,” Jacobs explores the history and psychology of games like Sudoku and Wordle. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 10:00:00 UTC ]
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The combination of professional and trade publishing keeps one of the country's largest independent publishers moving forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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#trade publishing
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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#traditional tv
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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#horizon media
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The Pulitzer prize-winning author discusses her follow up to A Visit from the Goon Squad and how imagining a new technology set her writing freeWhen Jennifer Egan bought her house in Brooklyn 20 years ago, it had been on the market for eight months. The owners were an elderly couple, and the... Continue reading at The Guardian
[ The Guardian | 2022-04-16 08:00:03 UTC ]
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#jennifer egan
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The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
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#largely driven
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#school districts
#sexual content
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#national book award
#libraries
Garmus’s novel “Lessons in Chemistry” delivers an assured voice, an indelible heroine and relatable love stories Continue reading at The Washington Post
[ The Washington Post | 2022-04-05 10:00:30 UTC ]
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Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature
[ Electric Literature | 2022-04-01 11:00:00 UTC ]
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#young woman
#electric literature
#debut novel
The Toy Association, the trade group serving the $32.6 billion toy industry, has announced that Toy Fair New York will return after its Covid hiatus, but not until September 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-31 00:00:00 UTC ]
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#toy fair
The employees at Greenlight Bookstores and Yours Truly stationery stores in Brooklyn unanimously ratified their first union contract after joining the RWDSU. Earlier this month, the NLRB rejected Duke University's challenge to the union formed by members of Duke University Press last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
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