Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
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It's taken 35 years, but Neil Gaiman believes he's done the impossible: adapt his hugely successful comic book The Sandman for the screen. He just had to wait until everything about movies, TV and media consumption changed before he could do it. ... Continue reading at CBC
[ CBC | 2022-08-05 08:00:00 UTC ]
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These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot
[ Book Riot | 2022-07-26 10:31:00 UTC ]
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#night circus
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The longlist for the Booker Prize has been announced, including six American authors: Hernan Diaz, Percival Everett, Karen Joy Fowler, Leila Mottley, Selby Wynn Schwartz, and Elizabeth Strout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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#elizabeth strout
Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
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BRZRKR becomes the first comic book to feature in Comic-Con's prestigious Hall H. Continue reading at BBC News
[ BBC News | 2022-07-23 23:09:26 UTC ]
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I remember the first time I met Courtney Maum. It was nearly ten years ago, a spring or maybe summer day in Brooklyn, Carroll Gardens. We were both in our twenties, no books published yet, just a few free essays here and there, just starting our writing careers with the fierce intensity of Jack... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-18 08:52:29 UTC ]
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A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
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We know and love the magic and power of the library and the bookstore. But...what happens when things go sideways in them? Continue reading at Book Riot
[ Book Riot | 2022-07-15 10:38:00 UTC ]
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#libraries
Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget
[ Engadget | 2022-07-08 15:45:42 UTC ]
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#kindle
Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age
[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget
[ Engadget | 2022-06-19 19:56:15 UTC ]
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#coming weeks
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot
[ Book Riot | 2022-06-17 10:36:00 UTC ]
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Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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James Burrows, who directed "Cheers," "Friends" and "Frasier," among many other television series, looks back on his career. Continue reading at The Washington Post
[ The Washington Post | 2022-06-11 12:00:00 UTC ]
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#television series