For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand Callaway have all recently embarked on this journey with the launch of print titles tied to their respective industries in order to market their brands on a new platform. Joe Pulizzi, founder of the Content Marketing Institute and the Orange Effect Foundation, says that this engagement strategy has been successful for retailers for a couple of reasons, one being because the marketing focus for many companies right now continues to be digital, and therefore there is “scarcity of competition” in the print space. “It's almost like the early days of the web when the first movers in content creation dominated. Now it's happening with print,” he explains. The other reason he sees for this trend is the fact that consumers trust print more than content published on digital platforms. “With all the fake news going on, consumers believe that if a company invests in the printed word it's more valuable. Whether it's true or not, that's the perception.” These engagement plays aren’t always successful, as demonstrated by the Lifetime channel’s partnership with Hearst to duplicate the success of O, The Oprah Magazine. In 2003, they launched Lifetime magazine, which ended up shuttering less than... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
News tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this |
The executive director of marketing at Houghton Mifflin Harcourt, who spent 20 years with the company, died earlier this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carla gray
#died earlier
Hearst Autos division will handle industry advertising sales across all magazine titles. The post Hearst Magazines Drives Toward Category Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine titles
The Book Marketing Society has announced the winners of the best marketing campaigns of January to March 2017, featuring work for Adrian Mole's 50th anniversary and Chimamanda Nogozi Adichie’s Dear Ijeawele, among others. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing campaigns
#adrian mole
#dear ijeawele
Citing a 110-percent jump in sales in Latin America and 41 percent growth in Spain, a new report sees digital as a key to the Spanish markets' turnaround. The post Dosdoce and Bookwire Chart ‘Soaring’ Ebook Sales in the Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
#spanish markets
#latin america
Delegates attending The Bookseller’s Marketing & Publicity Conference on 13th June can sign up now for a marketing or publicity quick-fix. Continue reading at The Bookseller
[ The Bookseller | 2017-05-27 00:00:00 UTC ]
More news stories like this |
Does Lauren Kern's new role signal an era of original content at Apple? The post Apple News Poaches New York Magazine Executive Editor appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual conference
#trade shows
#javits center
At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#1% higher
#week ended
SagaCity Media's Portland Monthly and Sarasota Magazine join Texas Monthly in General Excellence. The post Texas Monthly Dominates Again at the City and Regional Magazine Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general excellence
BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
More news stories like this |
The format, in steady decline for years, is either in the midst of a slow death or has begun to resurrect itself. Which one is the case is anyone's guess. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steady decline
#slow death
In his Global Ebook Report this year, Rüdiger Wischenbart looks at how the disparate realities in world markets add up to no cohesive single interpretation. The post 2017 Global Ebook Report: As Many Stories as Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#markets appeared
#rdiger wischenbart
Cengage’s adjusted revenues stood at $1.5bn for the fiscal year 2017, down 10% from the prior year, the company has told investors, ahead of posting its annual report later this month. Continue reading at The Bookseller
[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prior year
#annual report
Numbers released today, at the Buenos Aires International Book Fair, highlight the dire state of Argentina's publishing sector. Many feel the drop is tied to government policies instituted by the country's president, Mauricio Macri, who took office in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dire state
#publishing sector
Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post bookexpo
#regions appeared
The new Modern Luxury begins to take shape following GreenGale merger. The post Once Competitors, Beach and Hamptons Magazines Aim to Refine Identities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-10 00:00:00 UTC ]
More news stories like this |
Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beauty brands
#conde nast
Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg media
#newfronts presentation
#branded content
It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#friday morning
#strategic plan
#magazine group
#continued growth
#digital audiences
#digital revenues
#magazine publishers
#crucial source