For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand Callaway have all recently embarked on this journey with the launch of print titles tied to their respective industries in order to market their brands on a new platform. Joe Pulizzi, founder of the Content Marketing Institute and the Orange Effect Foundation, says that this engagement strategy has been successful for retailers for a couple of reasons, one being because the marketing focus for many companies right now continues to be digital, and therefore there is “scarcity of competition” in the print space. “It's almost like the early days of the web when the first movers in content creation dominated. Now it's happening with print,” he explains. The other reason he sees for this trend is the fact that consumers trust print more than content published on digital platforms. “With all the fake news going on, consumers believe that if a company invests in the printed word it's more valuable. Whether it's true or not, that's the perception.” These engagement plays aren’t always successful, as demonstrated by the Lifetime channel’s partnership with Hearst to duplicate the success of O, The Oprah Magazine. In 2003, they launched Lifetime magazine, which ended up shuttering less than... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
News tagged with:
#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smaller players
#government support
Oreva Capital has backed a management-led buyout of Here Publishing, rebranding it Pride Media Inc. The post Owner of High Times Acquires LGBT Magazines Out and The Advocate appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-11 00:00:00 UTC ]
More news stories like this |
A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increasing importance
Kobo has launched an audiobook subscription service claiming to offer “the best value on a subscription plan in the category”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#subscription plan
Jessie Sebor, Competitor Group's recently promoted VP of media, makes her mark on the 30-year-old title. The post Competitor Magazine Rebrands as Competitor Running appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#competitor group
"This acquisition provides a significant opportunity for us to expand both communities." The post Chief Executive Group Acquires Corporate Board Member Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-01 00:00:00 UTC ]
More news stories like this |
London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms. Continue reading at The Bookseller
[ The Bookseller | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
Events, interactive features and videos enhance reader and advertiser experience. The post Beyond the Page: How Magazines are Extending Their Fall Fashion Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive features
Traditionally, the Beijing International Book Fair (BIBF) has focused on educational books, STM titles, and children’s books—in that order. This year’s event, which opens today and runs until August 27, is markedly different with many more categories represented. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational books
#opens today
The Chinese market is continuing to grow and will likely challenge the US when its two-child policy swells the number of younger readers. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chinese market
#younger readers
This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line... Continue reading at AdWeek
[ AdWeek | 2017-08-23 00:00:00 UTC ]
More news stories like this |
That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book market
#capitol records
Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my... Continue reading at Fast Company
[ Fast Company | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook messenger
#ve identified
#common misconceptions
Shape and The Fader overhaul creative teams, New York Media hires a video director, Modern Luxury makes several appointments, and more... The post Forbes CTO Jumps to Hearst Magazines | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move appeared
Grindr hopes its new publishing arm can win over big brands that would otherwise steer clear of hookup apps. The post ‘The app isn’t always brand-safe’: Why Grindr is trying to become a publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher appeared
#publishing arm
#big brands
The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
More news stories like this |
To 'explore new uncharted waters,' China South Publishing takes a stake in Frankfurt Book Fair's global rights and license trading platform, IPR License. The post Multimedia Giant China South Publishing Invests in IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipr license
#uncharted waters
#global rights
Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#private eye
#marie claire
#june compared
Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
More news stories like this |