Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
News tagged with: #sponsorship revenue #publishing summit

Other Publishing stories related to: 'Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool '


Facebook offers promotional help to small game developers

Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World

[ PC World | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #mobile apps #targeting capabilities #valuable audience


Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas


Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price


HIMSS Media Launches News Site In Connection With Event

More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
More news stories like this |


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Why Frankfurt’s Invitation Programme is a Great “Way In” for Small Pubs

Colleen Higgs, Publisher of Modjaji Books in South Africa recounts her life-changing experience as part of the publisher invitation program of the Frankfurt Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
More news stories like this |


Library event for Zadie Smith

Novelist Zadie Smith will help promote reading groups and libraries with a reading at Swiss... Continue reading at The Bookseller

[ The Bookseller | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zadie smith


Small Publishers’ Catalogue Offers Listing of African Publishers and More

The 2013 Small Publishers' Catalogue Africa offers more than just a listing of small African publishers: it's a guide to inspire small publishers from around the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #african publishers


“Crowd the Book” Aims to Build Community Around Small Press Gems

Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book aims #build community #online marketing #small presses


A Small Example of How Korea’s Efforts to Promote Its Literature Pays Off

A publishing grant from South Korea's Literature Translation Institute will help UK's b small publishing promote the children's book "Creative Hand Art." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south korea


Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |


Stars to take part in children's reading event

Celebrities including actor Rupert Everett [pictured] will read to children in London’s... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this |


M-Commerce

Time Inc.’s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a “shop now” icon to see where the product is for sale with a direct link to purchase. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet edition #kindle fire #direct link


Small Internet Businesses Head to Hill With Mozilla Topping Agenda

Small Internet publishers have been to Washington before to tell their story, but this time they are gathering with a singular purpose: to persuade lawmakers to put more pressure on Mozilla to change its plans for blocking third-party advertisers cookies by default in its Firefox browser. As... Continue reading at AdWeek

[ AdWeek | 2013-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bully pulpit #nonprofit organization #third-party cookies #free content


Dwell Hires Yahoo Commerce Head to Run Digital Ops

Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing  Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dwell media


Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher


Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users


AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers