Why Active Interest Media Salvaged 14 Titles From the F+W Bankruptcy

After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order to extend its footprint within these enthusiast markets. But months of an impending bankruptcy that led to numerous employees jumping ship, left the brands depleted by the time they ended up under the AIM roof. Asked which aspects of these brands need some work, Peter Miller, president of AIM’s home group, replied, “Everything. It’s a fixer-upper.” “I don’t want to disparage anybody," Miller continues, "but they’ve been walking on eggshells through a bankruptcy since March and a lot of their initiatives went on hold.”  So why spend $1.6 million on them? “They are as core enthusiast as you can get,” AIM president and CEO Andy Clurman says. “These people are sort of beyond casual hobbyists, and that’s the essence of AIM. In some cases there’s overlap, like in woodworking and gardening, and we looked at the amount of overlap, but the majority of those audiences are complementary, not competitive.”  [caption id="attachment_61104" align="alignright" width="150"] Andy Clurman[/caption] All of the newly added titles, including Writer’s Digest, Popular Woodworking and Horticulture, will now be housed under the Home Group, which is led by group president Peter Miller, and consists of 12... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
News tagged with: #weekly editions #revenue source #ad sales #recently launched #include history #family tree #family history #business side #consumer revenue #early fall

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Callisto Media, Promising to 'Act Swiftly and Decisively,' Lays Off 35% of Workforce

Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly

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Book Riot’s Deals of the Day for July 14, 2022

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Booker Prize Looks to Boost Social Media With a Book Club Contest

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14 ways to get out of a reading slump

Rereading a beloved book is one of many strategies our readers shared for reversing a rut. Continue reading at The Washington Post

[ The Washington Post | 2022-07-11 15:00:32 UTC ]
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How global media are covering the Uber law-breaking revelations

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Zando, Crooked Media Launch New Imprint

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Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company

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Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

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‘Tragically ugly’ school textbook causes social media outcry in China

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New and Forthcoming Juneteenth-Focused and Inspired Titles

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Random House Brings Licensed Titles Under One Roof

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How Hollywood and the Media Fueled the Political Rise of J.D. Vance

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Book Riot’s YA Ebook Deals of the Day: May 14, 2022

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Ukrainians stranded at Pearson Airport forced to rely on the kindness of strangers on social media

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How Media Buyers Are Bouncing Back 

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Authors Condemn Forthcoming OUP Title

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Marketing: A Social Media ‘Read-Along’ With HarperCollins

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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

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Publishing House of Horrors: Spotlight on Stygian Sky Media

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The Powerful Impact of Digital Media on Mass Shootings

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