After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order to extend its footprint within these enthusiast markets. But months of an impending bankruptcy that led to numerous employees jumping ship, left the brands depleted by the time they ended up under the AIM roof. Asked which aspects of these brands need some work, Peter Miller, president of AIM’s home group, replied, “Everything. It’s a fixer-upper.” “I don’t want to disparage anybody," Miller continues, "but they’ve been walking on eggshells through a bankruptcy since March and a lot of their initiatives went on hold.” So why spend $1.6 million on them? “They are as core enthusiast as you can get,” AIM president and CEO Andy Clurman says. “These people are sort of beyond casual hobbyists, and that’s the essence of AIM. In some cases there’s overlap, like in woodworking and gardening, and we looked at the amount of overlap, but the majority of those audiences are complementary, not competitive.” [caption id="attachment_61104" align="alignright" width="150"] Andy Clurman[/caption] All of the newly added titles, including Writer’s Digest, Popular Woodworking and Horticulture, will now be housed under the Home Group, which is led by group president Peter Miller, and consists of 12... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
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New York City-based Dorchester Media LLC is fielding offers for the assets of its Lifestyle Entertainment Teen Magazine and Romance Groups. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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Expect much higher capital expense costs and much greater need for in-house digital development skill. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-05 00:00:00 UTC ]
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New York--There was a question during the morning session today at the Media Dealmakers Summit that crystallized what a lot of people are thinking about the future. "Are tablets and e-readers the future of media?" For George F. Colony, CEO of Forrester Research, the answer was simple: "Yes.... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
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Written By: Caroline Horn and Philip Stone Richard and Judys childrens book club initiative, which launched a week ago, saw average sales across the 18 selected titles grow by some 226%. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Written By: Katie Allen Octopus has acquired a new diet book which extols the virtues of eating pasta, bread, potatoes and pizza. Octopus publishing director Stephanie Jackson acquired UK and Commonwealth rights to The CarbLover's Diet with Tom Mifsud and Steve Sandonato of Time Home... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Written By: Lisa Campbell Multiple expressions of interest have been made into British Bookshops & Stationers. The bookseller fell into administration two weeks ago, blaming poor trading in the second half of 2010 and bad weather conditions over Christmas Gavin George, managing director of... Continue reading at The Bookseller
[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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Summit Business Media has joined the ranks of publishers seeking to reorganize and slash debt through a voluntary Chapter 11 bankruptcy. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times
[ The New York Times | 2011-01-26 00:00:00 UTC ]
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Organic growth will be the primary driver of the media business over the next 12 to 24 months, according to nearly 500 executives in the information, marketing services and technology sectors, according to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week
[ Media Week | 2011-01-19 00:00:00 UTC ]
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