Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire celebrity portfolio to focus on its two core assets—Woman’s World and First for Women—in order to increase margins and become a more nimble company that can dominate a market space and wisely invest in new opportunities. In an age when most publishers are pulling back copies from newsstands, focusing on subscriptions or putting their eggs in a digital basket, Kotok is taking advantage of his company’s market position by leaning into single-copy sales, including Bauer's most recent launch: a Walmart-exclusive title. And his company is dedicating more resources into its existing portfolio, with an eye on the future of what Bauer Media USA will become over the next several years. Kotok suggests that so far the new strategy is working, and not only are margins increasing, but advertisers are excited to work with brands who can reliably reach consumers who are willing to pay for content. Data support his claim. Woman’s World, its flagship brand, nearly outsold Meredith’s entire 22-title portfolio with more than 30 million total single-copy sales last year, according to data from the Alliance for Audited Media. And it outsold Hearst and Condé Nast’s entire portfolios combined. But it’s also... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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More than 900 media professionals from around the world attended the 67th annual World News Media Congress June 1-3 in Washington, D.C. The World Association of Newspapers and News Publishers, in cooperation with the Newspaper Association of America, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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ProImage NewsWay announced that Morris Printing Services, LLC (MPS) will use ProImage’s NewsWay workflow solutions in all of their print facilities. MPS is the new printing division of Morris Publishing Group, LLC, a leader in media w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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If you’re a big fan of the Raspberry Pi, as we are, there’s a good chance you might have downloaded The MagPi digital magazine before. This is an official magazine packed with builds, hacks and step-by-step tutorials. It’s always been very popular (partly due to being free of course), with over... Continue reading at Betanews
[ Betanews | 2015-06-29 00:00:00 UTC ]
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A new survey showed that Russian readers preferred printed books over eBooks by 49% to 9%, though 37% surveyed said “that they do not read books at all.” The post Russians Who Read Still Prefer Print Over Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-29 00:00:00 UTC ]
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Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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China South Publishing & Media Co. Ltd. was established in 2008 to operate the publishing businesses owned by Hunan Publishing Investment Holding Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The book sold more than 350,000 copies in just three days on sale, according to Nielsen BookScan, which records roughly 80% of print units. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Pavilion imprint Batsford has a 500,000 first print run for colouring book Millie Marotta's Tropical Wonderland, to meet retail orders around the world. The book, released today (25th June, £9.99), is the follow-up to Millie Marotta’s Animal Kingdom, which has been translated into 30 languages... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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In partnership with AdvantageCS, Folio: surveyed more than 100 publishers on their Web store efforts. The post Finding Success With Online Stores appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-25 00:00:00 UTC ]
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IBT Media, the company perhaps best known for buying and reviving Newsweek, hired Mitchell Caplan, the chief marketing officer at creative agency Olson, as its first CMO, the company announced today.The addition of Mr. Caplan marks the latest step forward for this digital publisher, which is... Continue reading at Advertising Age
[ Advertising Age | 2015-06-24 00:00:00 UTC ]
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The unknown Jesse Norman, Murdoch’s parallel universe and a hint of tension between Sarah Montague and James Naughtie• When Richard Desmond has an autobiography to promote, the treatment of the press baron by his Northern & Shell empire is increasingly reminiscent of the cult of personality... Continue reading at The Guardian
[ The Guardian | 2015-06-21 00:00:00 UTC ]
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Lucky magazine, once a blockbuster, genre-defining title for owner Conde Nast, has suspended its print operations, halting a plan to shift from publishing 10 times a year to quarterly, according to a person familiar with The Lucky Group, which publishes the magazine. The person did not know when... Continue reading at Advertising Age
[ Advertising Age | 2015-06-17 00:00:00 UTC ]
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Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
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Editors and licensing acquisition executives from publishing houses including Lerner, Bendon, Candlewick, Random House, and others are among the attendees roaming the show floor at the Licensing Expo in Las Vegas, which runs June 9-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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Ben Denckla explains how he converted Lionel Lord Tennyson's 1933 autobiography into an ebook, and in the process updated it for the 21st century. The post How To: Improving a Print Book By Converting it Into an Ebook appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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