When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of examples that contradict this idea. So perhaps a more sound model is one that marries fresh thinking with practical, proven experience. Bustle Digital Group certainty believes in this formula. The digital publishing company has become a recent success story as it continues to grow its portfolio—both from acquisitions and in-house launches. Still, like many other digital publishers, it, too, has had to right-size its company over the past eight months, including a recent round of layoffs in April, when it also shuttered The Outline. But unlike some of its contemporaries, the company is confident in its path forward and believes that its startup sensibility can benefit from industry vets with proven track records in legacy media. Take for example its hiring of Elizabeth Webbe Lunny in September of 2019 as EVP of revenue. Webbe Lunny’s career highlights include a 13-year run at Condé Nast, where she served on brand and corporate levels. She then headed up digital and integrated sales at Rodale, and before joining BDG, she was a VP and publisher at the New York Times’ T magazine. Webbe Lunny joined BDG as it was building out its portfolio further and was tasked to ensure that initiative... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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[ Betanews | 2013-07-11 00:00:00 UTC ]
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The Dolan Company Sells Two Business Services Assets

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[ Folio Magazine | 2013-07-10 00:00:00 UTC ]
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Agent Nicole Aragi on the Future of Literary Fiction, Translation

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[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

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[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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Genre Fiction and Digital Publishing: A Marriage Made in Heaven

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[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

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[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Fairfax Launches Digital Subscriptions for The Sydney Morning Heald and The Age

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[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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NBCUniversal Taps Lion Forge Comics to Develop Digital Comic Books Based on Beloved 80s TV Shows

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[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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These Digital Publishers Aren't Freaking Out Over Mozilla's Move

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[ AdWeek | 2013-06-28 00:00:00 UTC ]
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[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
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[ Wired | 2013-06-26 00:00:00 UTC ]
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[ Engadget | 2013-06-25 00:00:00 UTC ]
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[ Fast Company | 2013-06-20 00:00:00 UTC ]
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[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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