When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of examples that contradict this idea. So perhaps a more sound model is one that marries fresh thinking with practical, proven experience. Bustle Digital Group certainty believes in this formula. The digital publishing company has become a recent success story as it continues to grow its portfolio—both from acquisitions and in-house launches. Still, like many other digital publishers, it, too, has had to right-size its company over the past eight months, including a recent round of layoffs in April, when it also shuttered The Outline. But unlike some of its contemporaries, the company is confident in its path forward and believes that its startup sensibility can benefit from industry vets with proven track records in legacy media. Take for example its hiring of Elizabeth Webbe Lunny in September of 2019 as EVP of revenue. Webbe Lunny’s career highlights include a 13-year run at Condé Nast, where she served on brand and corporate levels. She then headed up digital and integrated sales at Rodale, and before joining BDG, she was a VP and publisher at the New York Times’ T magazine. Webbe Lunny joined BDG as it was building out its portfolio further and was tasked to ensure that initiative... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-23 16:07:41 UTC ]
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[ AllThingsD | 2013-09-18 00:00:00 UTC ]
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Audiosocket’s Easy Listening Solution for Digital Music Rights

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[ AdWeek | 2013-09-16 00:00:00 UTC ]
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Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York

[ Crains New York | 2013-09-13 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

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[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Blackwell's to open digital development office

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[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Macmillan Children's Books hunts for 'Busy Bookshop'

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[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Sherman Alexie to authors: Work at an indie bookstore on Small Business Saturday

Alexie, author of books including 'The Absolutely True Diary of a Part-Time Indian,' wrote a letter urging his fellow writers to handsell their books on the Saturday after Thanksgiving. 'The most important thing is that we’ll all be helping Independent bookstores, and God knows they’ve helped us... Continue reading at The Christian Science Monitor

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Digital Dominates Event Attendance Marketing

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Emerging from Bankruptcy, Kodak Looks to Future

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[ Publishers Weekly | 2013-09-05 00:00:00 UTC ]
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Egyptian Publishers Diversify in Face of Uncertain Future

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Publishing Hears Echoes of Netflix Business Model

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[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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Esquire’s Paywall Experiment

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[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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JCDecaux launches Twitter book club on digital screens

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Barnes & Noble retail group CEO sells shares

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[ Crains New York | 2013-08-27 00:00:00 UTC ]
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Digital Art Books Hit a (Gallery) Wall

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Accent and Arcadia make the most of digital

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News Corp. takes new tack on digital advertising

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