What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '


World’s Press Calls for Withdrawal of Proposed Royal Charter

The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #press calls #british government #press freedom


Printed book sales rebound after poor week

Sales of printed books jumped more than £1m last week, after the value of the market hit a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poor week #market hit


Thatcher memoir to be published this week

HarperCollins imprint HarperPress will publish Margaret Thatcher’s autobiography as a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing


Century acquires Five Days Left at auction

Random House has acquired a debut novel called Five Days Left by Julie Lawson at auction. 

... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century acquires #days left #random house


Books on Call on the road

Bookstores may be closing right and left under the ebook onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC.The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down... Continue reading at Crains New York

[ Crains New York | 2013-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook onslaught #casting director #—matthew flamm


Print sales fall following bumper week

Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bumper week


Book sales fall following bumper week

Printed book sales in the UK slipped back last week, despite a number of new novels by some of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bumper week


Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers


Agents call for licensing model shift

Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Bestselling author riles many, calling libraries 'no longer relevant'

British writer Terry Deary, author of the 'Horrible Histories' children's series, says that libraries have 'had their day' and that there is no 'entitlement to read books for free.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horrible histories #read books


World Book Day forges new partnerships

World Book Day has signed new partners for 2013, including online social world MiniMonos.com and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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Fast Diet tops chart for third week

Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet (Short Books),... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mimi spencer #michael mosley


Deary: "libraries have had their day"

Horrible Histories author Terry Deary has broken ranks with the many authors who have spoken out... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Authors speak out for National Libraries Day

Libraries across the country celebrated National Libraries Day on Saturday (9th February), the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors speak


Fast Diet holds top spot in healthy sales week

Mimi Spencer and Michael Mosley's intermittent fasting guide, The Fast Diet, was comfortably... Continue reading at The Bookseller

[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mimi spencer #michael mosley #fast diet


Pageturner Prize 2013 calls for submissions

The Tibor Jones Pageturner Prize 2013 is calling for entries. The winner of the biennial prize... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biennial prize


Can Brazil Build 39 Libraries Per Day Until 2020?

Brazil's is demanding that every school in the country house a library by 2020. To meet that goal, 128,020 libraries will have to be built—or 39 per day—if the goal it to be met. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
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Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying #kindle e-readers


Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers