What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content helps keep its news feed fresh, which increases time on site (or app), and the ad dollars that follow.But under all the veneer, Facebook is quietly creating unfair power dynamics where publishers are set up to lose in the long term. Just yesterday, the company said it would further elevate friends' posts, likely to the detriment of the publishers that have invested so much in Facebook for their distribution. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
News tagged with: #facebook introduced #social gaming #ad dollars #long term

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[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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RULER’s Approach to Social Emotional Learning

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[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Daily Mail publisher to cut up to 100 jobs as revenues fall

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[ The Guardian | 2020-08-13 11:23:11 UTC ]
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Publishers Play the Pandemic Waiting Game

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[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

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[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

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[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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Lockdown learning helps education market rise as study guides’ sales surge

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[ The Bookseller | 2020-06-18 19:58:31 UTC ]
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[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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The Problem With All The Books Publishing This Fall: Critical Linking, June 10, 2020

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[ Engadget | 2020-03-24 12:31:00 UTC ]
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Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes

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[ Literrary Hub | 2019-11-04 09:49:09 UTC ]
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[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Frahm's take on rise and fall of Assyria goes to Bloomsbury

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[ The Bookseller | 2019-10-23 07:38:23 UTC ]
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