Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content helps keep its news feed fresh, which increases time on site (or app), and the ad dollars that follow.But under all the veneer, Facebook is quietly creating unfair power dynamics where publishers are set up to lose in the long term. Just yesterday, the company said it would further elevate friends' posts, likely to the detriment of the publishers that have invested so much in Facebook for their distribution. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
Written By: Bookseller Staff Publication Date: Mon, 06/06/2011 - 08:59 The outgoing Children's Laureate Anthony Browne has warned society "will pay the price in the long term" for closing school and public libraries. In a letter to his successor, Browne urged them to campaign against their... Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 25/03/2011 - 09:36 Academic retailers have demanded that academic publishers provide them with greater support, arguing that the current model is "not sustainable" in the long term. The development comes after Waterstone's m.d. Dominic Myers... Continue reading at The Bookseller
[ The Bookseller | 2011-03-25 00:00:00 UTC ]
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