What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for 11 issues this year. It's not known... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-28 19:52:06 UTC ]

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Hearst Creates Two Book Imprints

Hearst Magazines has announced the launch of two new illustrated lifestyle book imprints, Hearst Home and Hearst Kids, which are designed to take advantage of the media company’s portfolio of brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-26 04:00:00 UTC ]
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What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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'Oprah's Book Club' is coming to Apple TV+. Here's her first pick

Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
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Apple says the Mac Pro will be made in America

Just after US trade regulators approved tariff exemptions for Apple, meaning that it could manufacture products abroad and import them without huge financial penalties, the company has announced that it will be making the Mac Pro in Austin, Texas. Apple says that the decision to produce the... Continue reading at Betanews

[ Betanews | 2019-09-23 16:50:07 UTC ]
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New partnership between Oprah Winfrey and Apple brings Oprah's Book Club to Apple Books and Apple TV+

Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews

[ Betanews | 2019-09-23 14:41:55 UTC ]
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Oprah’s Book Club is coming to Apple TV+

Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget

[ Engadget | 2019-09-23 14:19:00 UTC ]
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Oprah’s Book Club is coming to Apple TV+, kicking off with Ta-Nehisi Coates’s ‘The Water Dancer’

Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company

[ Fast Company | 2019-09-23 11:25:01 UTC ]
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Oprah's Book Club Reimagined Via Partnership with Apple

Through a deal with Apple, titles selected for the club will be promoted in the tech giant's bookstore, and authors of those books selected will be interviewed by Oprah Winfrey in a new series that will stream on Apple's new streaming service, Apple TV+. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-23 04:00:00 UTC ]
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Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Outdoor retailer REI launches a magazine, Uncommon Path

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age

[ Advertising Age | 2019-09-17 18:14:21 UTC ]
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Hearst Autos Flaunts Its New Look at New York Fashion Week

Hearst Autos used an old school marketing method this week to tout its new look, with an eye-catching newsstand pop-up plopped in the middle of New York Fashion Week. Execs began rolling out Hearst Autos' new look, which is intended to "simplify" the brand, in June, said chief marketing officer... Continue reading at AdWeek

[ AdWeek | 2019-09-11 15:07:03 UTC ]
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New York Fashion Week gets a fashionable pop-up newsstand

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of the covers of the fall magazines that have been hitting (or are about to hit) newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Rolling Stone has... Continue reading at Advertising Age

[ Advertising Age | 2019-08-26 15:40:00 UTC ]
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Departures celebrates its 30th anniversary with a little help from Lin-Manuel Miranda

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Departures, the lifestyle magazine for American... Continue reading at Advertising Age

[ Advertising Age | 2019-08-22 20:29:00 UTC ]
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FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading at Publishing Executive

[ Publishing Executive | 2019-08-21 19:07:07 UTC ]
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Serena Williams fronts the new Essence (which is cutting frequency)

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Serena Williams, photographed by Kwaku Alston, is... Continue reading at Advertising Age

[ Advertising Age | 2019-08-20 14:54:00 UTC ]
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Hearst Promotes Three Execs, Begins Search for Chief Business Officer | People on the Move

Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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The Toyota Supra gets a sexy pin-up poster in Road & Track

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for... Continue reading at Advertising Age

[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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Kristen Stewart fronts the September Vanity Fair

As part of Ad Age’s continuing media coverage, here’s the start of our annual survey of fall magazine covers, which have begun hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post daily, so keep coming back. Remember “Twilight”? Let’s ... not. In its September cover story,... Continue reading at Advertising Age

[ Advertising Age | 2019-08-14 16:45:00 UTC ]
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One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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