What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for 11 issues this year. It's not known... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-28 19:52:06 UTC ]

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Duncan Edwards Steps Down as CEO of Hearst Magazines International

Following Edwards' departure, David Carey announces restructuring of Hearst Magazines to follow global strategy. The post Duncan Edwards Steps Down as CEO of Hearst Magazines International appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
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Andrew Sullivan Joins New York Media: People on the Move | 4.6.16

Entertainment Weekly makes several additions, Elizabeth Gilbert joins O, The Oprah Magazine, and more... The post Andrew Sullivan Joins New York Media: People on the Move | 4.6.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-06 00:00:00 UTC ]
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Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions

Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age

[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Hearst Magazines Will Test Out New Print Concepts in 2016

Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
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Flatiron to Pub Oprah's Memoir, Host Her New Imprint

Macmillan's Flatiron Books has announced that it will be publishing a memoir by Oprah Winfrey, and that the book, called 'The Life You Want,' will be the lead title in a new nonfiction imprint dedicated to titles selected by the media magnate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
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Gompertz Joining Skyhorse as Editorial Director

Skyhorse Publishing has named Mark Gompertz group editorial director, effective November 9. Gompertz, who was most recently at Hearst Magazines, had a long tenure at Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-26 00:00:00 UTC ]
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Oprah Winfrey takes stake in Weight Watchers as company refocuses on wellness

Oprah Winfrey’s endorsement was once enough to boost books to bestseller lists and send sales soaring of products dubbed her “favorite things.”Now Weight Watchers International Inc. is counting on that influence to propel its waning weight-loss brand past the competition of free diet and fitness... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-20 00:00:00 UTC ]
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Publishers shrug off concerns, eager to publish on Facebook

Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday

[ Digiday | 2015-05-18 00:00:00 UTC ]
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Hearst’s Troy Young: The modern publisher needs a platform

In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday

[ Digiday | 2015-04-24 00:00:00 UTC ]
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From analogue to digital: how media companies are changing - video

Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Two Roads signs Bond début

Two Roads has acquired a début novel that has been picked by Oprah Winfrey for her Book Club 2.0. Lisa Highton bought British Commonwealth rights excluding Canada to Ruby by Cynthia Bond from Lance Fitzgerald at Crown US. Ruby is an “epic, unforgettable story of a man determined to protect the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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The Zuckerberg Effect

Mark Zuckerberg is not Oprah Winfrey. It may not matter to publishing folk, though. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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This woman is Hearst Magazines’ secret digital weapon

Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-17 00:00:00 UTC ]
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Meredith’s Lacy Named MPA Chairman

Stephen Lacy was named chairman of the board of directors for the MPA—The Association of Magazine Media on Wednesday. Lacy, chairman and CEO of Meredith Corp., takes over for Michael Clinton, president and director of marketing and publishing for Hearst Magazines, who'd served Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-31 00:00:00 UTC ]
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People on the Move | 10.23.14

Jennifer Hitzges has been named fashion director at Redbook. She was previously a celebrity stylist. Also, Petra Kobayashi has been named art director. She previously held the same role at SELF. Maura Fritz has been named editorial recruiter at Hearst Magazines. She was previously with... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
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Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Company magazine forsakes print to go digital-only

Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
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