Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-18 04:01:51 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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There is a state of confusion in the Arab world regarding digital publishing, with educational institutions at the forefront, though take up is slow. The post The Arab World Slow to Adopt Digital Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-05 00:00:00 UTC ]
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Ingram Content Group has sold its library supply business Coutts Information Services to ProQuest. The acquisition, which also includes the platforms MyiLibrary and OASIS, is expected to close within the next few weeks. ProQuest is an information and technology company based in Michigan in the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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For the first time since Publishers Weekly began singling out outstanding sales representatives more than 15 years ago, a children’s rep has been named PW Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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In the late 1970s, Mitchell Kaplan dropped out of law school in Washington, D.C., with the dream of opening an independent bookstore in South Florida, where he grew up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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Pan Macmillan has pre-empted a book by the v.p. of business innovation at Google [X], the company behind Google Glass and the self-driving car. Carole Tonkinson bought UK and Commonwealth rights to Solve For Happy: Engineering Your Path to Uncovering the Joy Inside by Mo Gawdat, who likes to be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-29 00:00:00 UTC ]
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Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight. The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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Google says it will give European publishers â¬150 million (NZ$213.6 million) to help them adapt to the challenge of selling news online. Continue reading at Stuff
[ Stuff | 2015-04-29 00:00:00 UTC ]
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Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company
[ Fast Company | 2015-04-28 00:00:00 UTC ]
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In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Convoluted RFPs (request for proposals), complex NDA (non-disclosure agreements), abstract briefings and impossible deadlines are nothing new to India-based vendors. In fact, they thrive on the difficult and challenging, as shown by the following projects (or abbreviated case studies) that fully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Zoe Sugg’s sequel to her record-breaking debut Girl Online will be written without the help of an editorial consultant, but with her editor insteadYouTube star turned author Zoe Sugg (AKA Zoella) says she is writing the sequel to her record busting debut novel Girl Online without the help of... Continue reading at The Guardian
[ The Guardian | 2015-04-27 00:00:00 UTC ]
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Houghton Mifflin Harcourt (HMH) has struck an agreement to buy Scholastic's Educational Technology and Services business (EdTech) in a deal worth $575m. HMH said the deal, which will be done in cash subject to working capital adjustments, would put the Boston-based company in "a leading... Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other standards can be a requirement and a challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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The publishing industry is constantly evolving with improved workflows and processes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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