Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-18 04:01:51 UTC ]
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Georg Reuchlein, who was named 2014 Publisher of the Year by Germany's 'BuchMarkt' magazine, talks digitization, discoverability and the German thriller he's publishing this season that he described as "a kind of Berlin 'Chinatown.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Author Kamila Shamsie is “right to draw attention” to gender inequality in publishing, but her suggestion of a year in which only books by women are published has been greeted with mixed views by the trade. Writing in the latest issue of The Bookseller, Shamsie [pictured] said 2018 – the 100th... Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
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Ben Denckla outlines the challenges of creating reflowable digital texts that incorporate challenging elements present in a wide variety of Jewish books. The post The State of Jewish Digital Publishing (Part 1) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Patrick McGuiness has won the main English-language prize at Wales Book of the Year 2015 awards, run by Literature Wales, for Other People’s Countries (Jonathan Cape). Other People’s Countries is set in the town of Bouillon, where the author’s mother came from, and is a “brilliant, lyrical... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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It is clear that there is a gender bias in publishing houses and the world of books. Well, enough. Why not try something radical? Make 2018 the Year of Publishing Women, in which no new titles should be by menSeveral years ago, Martin Amis chaired a literary festival panel on “The Crisis of... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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SF grand dame Ursula K Le Guin, writes, 'Every book purchase made from Amazon is a vote for a culture without content and without contentment.' The post Ursula K. Le Guin Urges Amazon Book Buying Boycott appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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Kensal Rise Library is set to open for the first time in five years this weekend, with a community open day. The library was closed by Brent Council in 2011 and denied permission for a community library in the space, becoming a flashpoint for library campaigners, with authors such as Alan... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Melville House UK has acquired the “genre-bending” memoir of American poet, critic and non-fiction author, Maggie Nelson. Managing director Zeljka Marosevic bought rights for the UK and Commonwealth, excluding Canada, from Katie Dublinski at Graywolf Press. This will be the first time Nelson’s... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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The American flagship store of the British music company is featuring a branded book space for the indie press' frontlist and backlist titles, a monthly book club, and other book-related events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Manchester University Press (MUP) has acquired 58 titles in politics and sociology which had been scheduled to appear with Bloomsbury. Earlier this year, Bloomsbury Academic announced it would no longer be commissioning books in the fields of politics, international relations or sociology as it... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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Sales rose 25% at Educational Development Corp. for the fiscal year ended February 28, 2015, and net earnings jumped to $859,200 in the year, up from $357,600 in fiscal 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Strike up the band: Amazon and Penguin Random House are in a contract dispute in the UK, prompting another round of hand-wringing and buy-button action. The post In the UK, Penguin Random House v. Amazon is New Normal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
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ASUS announced a bunch of new devices today at the Computex 2015 trade show, held in its home market of Taiwan. The most interesting are the Transformer Book T100HA Windows 10 tablet, that could turn out to be a solid alternative to Microsoft's Surface 3, and a $299 laptop, that rivals... Continue reading at Betanews
[ Betanews | 2015-06-01 00:00:00 UTC ]
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#apple watch