‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
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Other Publishing stories related to: '‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020'


Nonprofit House Partners with Authors

Greenpoint Press, a small nonprofit house founded in 2004 that specializes in personal nonfiction, partners with its authors and, among other things, offering them a 50% royalty rate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #print counterparts #traditional publisher #digital brands


Stanford Dolman Travel Book of the Year shortlist

An exploration of the landscape around a remote Cornish farmhouse, a study of the role of lemons in the Italian cultural landscape, and an account of life below deck on giant container ships are among the books shortlisted for the Stanford Dolman Travel Book of the Year shortlist. Stanfords... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year shortlist #year prize #books shortlisted #prize money #travel writing


‘Girl on the Train’ Tops in Print, Digital

Paula Hawkins’s debut psychological thriller "The Girl on the Train" was the top-selling title on the print and Kindle bestseller lists for the year to date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #top-selling title


iBooks Bestsellers: Playboy Memoir Hits #2

'Down the Rabbit Hole,' Holly Madison’s account of her time at the Playboy mansion as Hugh Hefner’s “#1 girlfriend,” came in at #2 on Apple’s bestseller list for the week ended June 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #rabbit hole #hugh hefner #bestseller list


Don't buy gun-shaped cellphone cases, authorities implore

Police and prosecutors in New Jersey are asking people to please not buy a cellphone case that looks like a gun. "It's a terrible idea, and it's very dangerous," New Jersey state police said on Facebook. "We strongly recommend that you do not use this product. "Officers do not have the luxury of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terrible idea


Licensing Hotline: July 2

Candlewick Entertainment is publishing four tie-in titles – a novel, two early readers, and a board book – linked to 'Shaun the Sheep: The Movie,' produced by Aardman Animations and being released by Lionsgate on August 5. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #candlewick entertainment #early readers #board book


Bookselling Roundup, Week Ending July 2, 2015

Both the Book House in Maplewood, Mo., and Acorn Books in Dover, Del., will remain open. The former had a successful Indiegogo campaign to pay off old debt, while Acorn found new digs in nearby Smyrna. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book house #remain open


What Scribd’s Growing Pains Mean for the Future of Digital Content Subscription Models

Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music.   That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing pains #$5 billion


James ties down second consecutive number one, half-year market gains

E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years.    Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consecutive number #physical sales


Harkable's Francis: 'authors must take up challenge of social media'

Authors must “take up the challenge” to excel at social media, building communities around their work, while publishers must build “meaningful digital experiences powered by social media, data and technology”, Harkable co-founder Will Francis has told The Bookseller’s Marketing and Publicity... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity conference #keynote speech


Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Fifty Shades Ltd made £10m profit last year

E L James’ own company Fifty Shades Ltd had a “very successful” year to the end of September 2014, with a turnover of £18.1m and profits of £9.8m. However, this was down significantly on the previous year, when the company generated £43m with a profit of £25m. Continue reading at The Bookseller

[ The Bookseller | 2015-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year #fifty shades


World News Media Congress 2015

More than 900 media professionals from around the world attended the 67th annual World News Media Congress June 1-3 in Washington, D.C. The World Association of Newspapers and News Publishers, in cooperation with the Newspaper Association of America, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #news publishers #newspaper association


Süskind’s digital backlist published

The backlist of Patrick Süskind’s titles, the internationally acclaimed bestseller Perfume and its follow-up The Pigeon, have been made available in ebook for the first time from today by publisher Hamish Hamilton. Simon Prosser, publishing director of Hamish Hamilton said: "We could not be... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon prosser #hamish hamilton #outstanding work #electronic format #contemporary writers


SAGE celebrates 50 years

Labour peer Baroness Tessa Blackstone called on civil servants and politicians to make proper use of the evidence-based work of social scientists in their policy decisions, in a speech last night (Thursday 25th June) at an event to celebrate SAGE's 50th anniversary. Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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S&S buys Australian debut

Simon & Schuster has bought a "unique" debut from an Australian author. S&S ssistant fiction editor Carla Josephson bought UK, Commonwealth & ANZ rights in All These Perfect Strangers by Australian prize-winning author Aoife Clifford from Rebecca Ritchie and Clare Forster at Curtis... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #australian author #perfect strangers #curtis brown


Bonnier buys Totally Entwined Group

Bonnier Publishing has acquired Lincolnshire-based commercial fiction publisher Totally Entwined Group for an undisclosed sum.   Bonnier is acquiring the whole company and its imprints Totally Bound Publishing (romance), Pride Publishing (LGBTQI fiction), Finch Books (YA), Evidence Press... Continue reading at The Bookseller

[ The Bookseller | 2015-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing


Tracking Facebook’s Book Challenge

On January 2, Facebook founder and CEO Mark Zuckerberg announced he would be challenging himself to read a new book every other week in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book challenge #facebook founder


Global Publishing Leaders 2015: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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