‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020'

Hilary wins Theakstons Crime Novel of the Year award

Debut author Sarah Hilary has scooped the Theakstons Old Peculier Crime Novel of the Year Award for Someone Else’s Skin (Headline). Hilary was presented with the award by title sponsor Simon Theakston and broadcaster Mark Lawson at the opening night of the Theakstons Old Peculier Crime Writing... Continue reading at The Bookseller

[ The Bookseller | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime #skin headline #opening night #16th july #stiff competition #irish authors

'Establishment' is Blackwell's Book of Year

Blackwell’s has named Owen Jones’s The Establishment (Penguin) as its Book of the Year 2015. The company’s employees were asked to vote for their winner from a shortlist of six, namely Atul Gawande’s Being Mortal (Profile Books), Emma Healey’s Elizabeth Is Missing (Penguin), The Buried Giant by... Continue reading at The Bookseller

[ The Bookseller | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atul gawande #emma healey #missing penguin

What did you buy for Prime Day?

Well, July 15th is behind us and Amazon's promise of deals bigger than Black Friday. If you were looking for Christmas in July, did you get it? I wasn't that impressed with the selection of Lightning Deals and exclusives, but perhaps you were. Or not. My purchase, and call me crazy (some... Continue reading at Betanews

[ Betanews | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime day #black friday #lightning deals #kindle unlimited #personal library

Yellow Jersey buys Fifa story

Yellow Jersey editor Frances Jessop has bought The Fall of the House of Fifa by Guardian columnist David Conn, to publish in spring 2017. Jessop acquired world all language rights from Bill Hamilton at A M Heath. Continue reading at The Bookseller

[ The Bookseller | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #language rights #bill hamilton

Ted Cruz wants to see his book on bestseller lists, denies bulk-buy allegations

Sen. Ted Cruz's memoir "A Time for Truth: Reigniting the Promise of America" has sold 12,000 copies, reports Time magazine, and is ranked at No. 16 on Amazon's list of bestselling books. Readers interested in the Texas Republican's autobiography can find it at most bookstores, but there's one... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted cruz #bestseller lists #bestselling books #readers interested #texas republican

Meredith Continues Digital Drive With Acquisition of Grocery Server

Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest attempt #paper towels #native advertising #senior vp

The Andersons Agree to Buy Books-A-Million

The board of directors of the retail chain has signed a definitive agreement to be acquired by the Anderson family for $3.25 per share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy books-a-million #retail chain #definitive agreement #anderson family

'The Seven Good Years' collects quirky, touching family stories by Israeli writer Etgar Keret

Etgar Keret presents his memoir: a series of raw and witty stories that document seven years of a father-son relationship. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-14 00:00:00 UTC ]
More news stories like this |

For the Publishing Industry in 2020, Print Will Still Dominate Revenues

Ovum’s new Digital Consumer Publishing Forecast is published tomorrow.  It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #published tomorrow

Mockingbird 2: what the newspaper critics think of Go Set a Watchman

A quartet of national press reviewers on Harper Lee’s ‘new’ novel...Atticus Finch a racist? What has Harper Lee done by allowing the publication of her original novel, the one from which To Kill a Mockingbird emerged? Anyway, did she really give her permission?Given the continuing - and maybe... Continue reading at The Guardian

[ The Guardian | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #detailed discussion #love story

London hosts global media expansion as US companies beef up presence

New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian

[ The Guardian | 2015-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishing #office space

Odedina makes first buys for Oneworld

Sarah Odedina has made her first acquisitions as children’s publisher at Oneworld imprint Rock the Boat, buying books by Olivia Levez and Nikki Sheehan. Odedina has bought world English rights to The Island by debut novelist Olivia Levez. The book, which will be published in March 2016, is... Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #odedina makes #sarah odedina #desert island #buying books

This year's big Comic-Con collectible? Posters. Especially those by Mondo

Comic-Con may still be a hotbed of comic book and graphic novel revelry, but the tastes of the genre aficionado have shifted since the first days of the San Diego gathering in the 1970s. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book

The first half of the year: the c.e.o perspective

Felicity Wood talks to the head honchos of the ‘Big 4’ to get their thoughts on how 2015 has gone so far and what is to be expected in the second half   Anthony Forbes Watson, m.d of Pan Macmillan Continue reading at The Bookseller

[ The Bookseller | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #closely align #trade show

Harper Lee's Go Set a Watchman finally reaches the public after 60 years

The Guardian is exclusively publishing the first chapter of Harper Lee’s hotly anticipated companion novel to To Kill a MockingbirdRead the first chapterListen to an extract read by Reese WitherspoonFollow all the live commentary and reactionJean Louise Finch – beloved heroine of one of the most... Continue reading at The Guardian

[ The Guardian | 2015-07-10 00:00:00 UTC ]
More news stories like this |

Bloomsbury buys ‘Pug’ young fiction series

Bloomsbury Children’s Books has acquired a three-book young fiction series about a pug dog from debut author Laura James. Ellen Holgate, editorial director at Bloomsbury Children’s Books, acquired world rights from Gill McLay at the Bath Literary Agency. The first book, Captain Pug, is about... Continue reading at The Bookseller

[ The Bookseller | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury children #ellen holgate

Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales

Nonprofit House Partners with Authors

Greenpoint Press, a small nonprofit house founded in 2004 that specializes in personal nonfiction, partners with its authors and, among other things, offering them a 50% royalty rate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this |

What's New for This Year's Shanghai Children's Book Fair?

With the third China Shanghai International Children's Book Fair four months away, the fair organizers have been busy expanding the program to reflect a growing Chinese market for international titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #book fair #international titles