‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
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LBF’s Digital Minds Emphasizes “People Over Pixels”

If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books


Amazon and HarperCollins renew friendship with multi-year contract

Amazon started mending its tattered relationship with the big five publishers last year, signing deals with Macmillan, Simon & Schuster and even Hachette. Now it's HarperCollins' turn to make peace with the e-commerce giant, according to The Wall Str... Continue reading at Engadget

[ Engadget | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signing deals #simon schuster #e-commerce giant


Apple finally realized that audiobooks aren't music

Have you scratched your head wondering why Apple would put audiobooks in iOS' music player, rather than... y'know, a book app? So has Apple. Besides a redesigned music app, the early iOS 8.4 beta also moves audiobooks into iBooks, where they arguably... Continue reading at Engadget

[ Engadget | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book app


Women Buy Books, Men Review Them

VIDA's annual survey of literary publications found that book reviewing and literary coverage is still dominated by men. The post Women Buy Books, Men Review Them appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #book reviewing


London Book Fair 2015: At Digital Minds, Publishers Urged to Experiment, and Learn

The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds #publishers urged


Solitude for Random House Books

Random House Books has bought a book about the importance of spending time alone. Senior editor Harry Scoble bought UK and Commonwealth rights to Solitude by Michael Harris from Anne McDermid at Anne McDermid and Associates. Harris’ début, The End of Absence (Portfolio Penguin), explored the... Continue reading at The Bookseller

[ The Bookseller | 2015-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spending time #time spent


Sweeney Named Editorial Director of Franciscan Media Books

The publishing veteran and author of seven books about St. Francis of Assisi has been tapped to head Franciscan Media Books, the nonprofit publishing arm of the Franciscan Friars of St. John the Baptist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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London’s Literary Platform on A Half-Decade of Digital Change

The founders of the UK's Literary Platform reflect on the changes they've seen in digital publishing over the 5 years since launching their consultancy. The post London’s Literary Platform on A Half-Decade of Digital Change appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post london #literary platform #digital change #digital publishing


Digital Content Convention Launching in NYC in 2015

Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center


Facebook still king of social media among teens

The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World

[ PC World | 2015-04-09 00:00:00 UTC ]
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Hachette, Penguin Random House Back Revision to Indiana Religious Freedom Law

The Hachette Book Group and Penguin Random House have both issued statements commending Indiana legislators for revising the Religious Freedom Restoration Act. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's... Continue reading at AdWeek

[ AdWeek | 2015-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #savvy marketing


Making Digital Proofreading Easier for Illustrated Books, Textbooks

Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated books


What Exactly Was Joseph Mitchell Doing All Those Years at 'The New Yorker'?

He showed up for work, the magazine kept paying him, but he published nothing for over 30 years. One of the great literary mysteries is finally solved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Sony Debuts New DRM for Publishers: Digital Spotlight 2015

In recent ears, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sony debuts


E-books: Product or Service? Digital Spotlight 2015

In early March, the European Court of Justice (ECJ) issued a major ruling, invalidating reduced value-added tax (VAT) rates on ebooks in France and Luxembourg. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early march #european court


Olympians: Digital Spotlight 2015

If you’re a regular attendee of the London Book Fair, you probably remember the Olympia London, the fair’s home through 2005. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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An Editor at Heart: Digital Spotlight 2015

For all of the innovative new digital products aimed at consumers, digital has continued to revolutionize the behind-the-scenes work of publishers. But editorial staff will tell you that they could use a little more help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial staff


Frankfurt Book Fair Unveils New Opener: Digital Spotlight 2015

Through countless discussions, experiments, challenges, and conferences, the digital transition has been front and center in the publishing industry for over a decade now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital transition #publishing industry


1105 Media Sells Its Education Tech Events to LRP Publications

B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-03 00:00:00 UTC ]
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