Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de Zanche said: "The user has been mistreated and abused in the process. And now they are reacting." The post ‘We must go back to our roots:’ UK publishers take a stand on ad blocking appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-08 00:00:00 UTC ]
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Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-14 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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An Irishman in London, Eoin Purcell moved from Dublin almost four years ago to become head of Amazon Publishing UK. Today, he looks at the industry's many urgent issues calmly: time is on his side. The post Eoin Purcell of Amazon Publishing UK: ‘Building Those Relationships’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-04 00:00:00 UTC ]
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Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Publishing giant Axel Springer has lost a long-running case seeking to limit the use of Adblock Plus. Continue reading at BBC World
[ BBC World | 2018-04-20 00:00:00 UTC ]
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Three Big Five CEOs are scheduled for a session from BookExpo and the Association of American Publishers. And the UK's award for writers aged 18 to 35 opens for submission. The post Industry Notes: US Publishers Association Announces Book Expo Panels; UK’s Sunday Times Prize Opens for Entries... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Curtis Brown agent Gordon Wise, former president of the Association of Authors' Agents, has urged parliamentarians to defend the achievements of UK publishers. Continue reading at The Bookseller
[ The Bookseller | 2018-02-19 00:00:00 UTC ]
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Maze Runner author James Dashner has been dropped by his UK publishers, Chicken House and Sweet Cherry Publishing, following allegations of sexual harassment. Continue reading at The Bookseller
[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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The All Party Parliamentary Group on Publishing has called for evidence from the trade as it seeks to maintain a “world-leading” publishing sector in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Laura Deacon has been appointed to lead Amazon Publishing UK's editorial team, succeeding current editor-in-chief, Emilie Marneur, who is moving to Amazon Video to become its head of film acquisition. Continue reading at The Bookseller
[ The Bookseller | 2018-01-24 00:00:00 UTC ]
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"We’re not taking resource from Facebook and investing elsewhere; we’re doing the opposite.” The post UK Facebook-first publishers have a stiff upper lip on feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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“If you’re serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content." The post ‘The relationship has to improve’: UK publishers want more contact with Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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With 'a lot of anxiety to many businesses as they grapple with the full implications' of the European Union's new data privacy regulations, the UK's Publishers Association launches a special toolkit for its member publishers. The post The UK’s Publishers Association Launches Data Protection... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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