‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'

AA freezes travel publishing

AA Publishing has frozen commissions for new overseas travel guides, and will work with more... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Publishers anticipate textbook investment

Publishers are confident that the draft Primary National Curriculum Programmes, released earlier... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Scholarly Publishing 2012: Looking to AAUP Conference

As the Association of American University Presses prepares to celebrate a milestone 75th birthday at its upcoming annual conference in Chicago, June 18–20, university press leaders are sure to have a long list of birthday wishes. Even the AAUP’s own conference description refuses to soft-pedal... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long list

Six-year Google Books spat ends

Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World

[ BBC World | 2012-06-11 00:00:00 UTC ]
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Oprah's book club return is good news for publishers

Though results aren't what they used to be, sales still spiked for the first pick. Continue reading at Crains New York

[ Crains New York | 2012-06-10 00:00:00 UTC ]
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'Iconic' Lonely Planet shop to open in Manchester

Lonely Planet is to launch its first European own-branded store in Manchester Airport as the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet

More deals as publishers embrace erotica

The erotica trend sparked by Fifty Shades of Grey looks set to sizzle all summer, with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades

Books 'weak' as May sales rise 3.4%, says BRC

The May sunshine led to a 3.4% total sales increase last month, according to the British Retail... Continue reading at The Bookseller

[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british retail

Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners

Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable alternative #vice president #digital content

Self-publishing boosts US print output

New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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Publishers tussle over DRM at BEA

The pros and cons of DRM have been a hot topic at this year's BookExpo America, with at least... Continue reading at The Bookseller

[ The Bookseller | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers tussle #hot topic #bookexpo america

Amazon and Avalon in a tree, publishing romance books di-gi-tal-ly

Amazon Publishing and long-running book-maker Avalon now has more in common than rhyme schemes. The pair have struck up a deal to publish over 3,00 titles from the publisher's back-catalogue, broaching its romance, mystery and western genres. It'll be the first time that these books will be... Continue reading at Engadget

[ Engadget | 2012-06-06 00:00:00 UTC ]
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Led by Self Publishing, ‘Traditional’ Title Output Rose 6% in 2011

The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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HarperCollins to publish Whitney Houston bio

Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York

[ Crains New York | 2012-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long history #recent weeks #price tag

Media Decoder Blog: Rielle Hunter to Publish a Memoir This Month

Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times

[ The New York Times | 2012-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john edwards #book titled